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Managerial applications of multivari...

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Mullet, Gary M.

Managerial applications of multivariate analysis in marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Managerial applications of multivariate analysis in marketing /James H. Myers and Gary M. Mullet.
Author:	Myers, James H.
other author:	Mullet, Gary M.
Published:	Chicago, Ill. :American Marketing Association,2003.
Description:	xix, 395 p. :ill. ;24 cm.
Subject:	MarketingStatistical methods.
ISBN:	0877573018 (hbk.) :

Managerial applications of multivariate analysis in marketing /
Myers, James H.

Managerial applications of multivariate analysis in marketing /James H. Myers and Gary M. Mullet. - Chicago, Ill. :American Marketing Association,2003. - xix, 395 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0877573018 (hbk.) :NT1752

LCCN: 2002074357Subjects--Topical Terms:

221561
Marketing
--Statistical methods.

LC Class. No.: HF5415.125 / .M492 2003

Dewey Class. No.: 658.8/001/519535

Managerial applications of multivariate analysis in marketing /
LDR:00607nam 22001938a 450 001 159454
003 DLC
005 20020603082958.0
008 090528s2003 ilu b 001 0 eng
010 $a 2002074357
020 $a 0877573018 (hbk.) : $c NT1752
035 $a 00130875
040 $a DLC $c DLC
042 $a pcc
050 0 0 $a HF5415.125 $b .M492 2003
082 0 0 $2 21 $a 658.8/001/519535
100 $a Myers, James H. $3 221560
245 1 0 $a Managerial applications of multivariate analysis in marketing / $c James H. Myers and Gary M. Mullet.
260 $a Chicago, Ill. : $c 2003. $b American Marketing Association,
300 $a xix, 395 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Marketing $x Statistical methods. $3 221561
650 $a Marketing $x Data processing. $3 221562
650 $a Multivariate analysis. $3 181905
650 $a Marketing $x Management. $3 200067
700 $a Mullet, Gary M. $3 221559

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HF5415.125 M996 2003

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1 records • Pages 1 •
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