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Marketing /

~

Hair, Joseph F.

Marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing /Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
作者:	Lamb, Charles W.
其他作者:	Hair, Joseph F.
出版者:	Mason, Ohio :Thomson/South-Western,c2004.
面頁冊數:	xxxviii, 774 p. :col. ill. ;29 cm. +1 CD-ROM (4 3/4 in.)
標題:	Marketing.
ISBN:	0324147988 (package)

Marketing /
Lamb, Charles W.

Marketing /Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 7th ed. - Mason, Ohio :Thomson/South-Western,c2004. - xxxviii, 774 p. :col. ill. ;29 cm. +1 CD-ROM (4 3/4 in.)

Includes bibliographical references (p. 742-744) and index.

ISBN: 0324147988 (package)

LCCN: 2002075815Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / .L2624 2004

Dewey Class. No.: 658.8

Marketing /
LDR:00642cam 22002054a 450 001 159540
005 030129103738.0
005 20030129103738.0
008 090528s2004 ohua b 001 0 eng
010 $a 2002075815
020 $a 0324147988 (package)
035 $a 00131034
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415 $b .L2624 2004
082 0 0 $2 21 $a 658.8
100 $a Lamb, Charles W. $3 211936
245 1 0 $a Marketing / $c Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
250 $a 7th ed.
260 $a Mason, Ohio : $c c2004. $b Thomson/South-Western,
300 $a xxxviii, 774 p. : $b col. ill. ; $c 29 cm. + $e 1 CD-ROM (4 3/4 in.)
504 $a Includes bibliographical references (p. 742-744) and index.
650 $a Marketing. $3 182957
650 $a Marketing $x Management. $3 200067
700 $a Hair, Joseph F. $3 185401
700 $a McDaniel, Carl D. $3 199078

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