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Marketing for hospitality and tourism /
~
Bowen, John (1948-)
Marketing for hospitality and tourism /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Marketing for hospitality and tourism /Philip Kotler, John Bowen, James Makens.
Author:
Kotler, Philip.
other author:
Makens, James C.
Published:
Upper Saddle River, NJ :Prentice Hall,c2003.
Description:
xvii, 893 p. :col. ill. ;26 cm.
Subject:
Hospitality industryMarketing.
ISBN:
0130996114 (bound) :
Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism /
Philip Kotler, John Bowen, James Makens. - 3rd ed. - Upper Saddle River, NJ :Prentice Hall,c2003. - xvii, 893 p. :col. ill. ;26 cm.
Includes bibliographical references and index.
ISBN: 0130996114 (bound) :NT2885
LCCN: 2002002217Subjects--Topical Terms:
218859
Hospitality industry
--Marketing.
LC Class. No.: TX911.3.M3 / K 68
Marketing for hospitality and tourism /
LDR
:00644cam 2200205 450
001
159593
005
031219152344.0
005
20031219152344.0
008
090528s2003 njua b 001|0 eng
010
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2002002217
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0130996114 (bound) :
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NT2885
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00132240
040
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DLC
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DLC
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DLC
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NCTU
042
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pcc
050
4
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TX911.3.M3
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K 68
050
0 0
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TX911.3.M3
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K68 2003
100
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Kotler, Philip.
$3
217351
245
1 0
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Marketing for hospitality and tourism /
$c
Philip Kotler, John Bowen, James Makens.
250
$a
3rd ed.
260
$a
Upper Saddle River, NJ :
$c
c2003.
$b
Prentice Hall,
300
$a
xvii, 893 p. :
$b
col. ill. ;
$c
26 cm.
504
$a
Includes bibliographical references and index.
650
$a
Hospitality industry
$x
Marketing.
$3
218859
650
$a
Tourism
$x
Marketing.
$3
193448
700
$a
Makens, James C.
$3
218858
700
$a
Bowen, John
$q
(John T.),
$d
1948-
$3
439849
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西方語文圖書區(四樓)
Items
2 records • Pages 1 •
1
Inventory Number
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Material type
Call number
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Loan Status
No. of reservations
Opac note
Attachments
320000325292
西方語文圖書區(四樓)
1圖書
一般圖書
TX911.3.M3 K68 2003
一般使用(Normal)
On shelf
0
320000312522
西方語文圖書區(四樓)
1圖書
一般圖書
TX911.3.M3 K68 2003 c.2
一般使用(Normal)
On shelf
0
2 records • Pages 1 •
1
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