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Strategic marketing problems :cases ...

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Kerin, Roger A.

Strategic marketing problems :cases and comments /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic marketing problems :Roger A. Kerin, Robert A. Peterson.
Reminder of title:	cases and comments /
Author:	Kerin, Roger A.
other author:	Peterson, Robert A.
Published:	Upper Saddle River, N.J. :Prentice Hall,c2001.
Description:	xiii, 729 p. :ill. ;29 cm.
Subject:	MarketingCase studies.Decision making
ISBN:	0130276618

Strategic marketing problems :cases and comments /
Kerin, Roger A.

Strategic marketing problems :cases and comments /Roger A. Kerin, Robert A. Peterson. - 9th ed. - Upper Saddle River, N.J. :Prentice Hall,c2001. - xiii, 729 p. :ill. ;29 cm.

Includes bibliographical references and indexes.

ISBN: 0130276618

LCCN: 00022379Subjects--Topical Terms:

441404
Marketing
--Decision making--Case studies.

LC Class. No.: HF5415.135 / .K47 2001

Dewey Class. No.: 658.8/02

Strategic marketing problems :cases and comments /
LDR:00625cam 22002054a 450 001 159611
005 010412105226.0
005 20010412105226.0
008 090528s2001 njua b 001 0 eng
010 $a 00022379
020 $a 0130276618
035 $a 00132262
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.135 $b .K47 2001
082 0 0 $2 21 $a 658.8/02
100 $a Kerin, Roger A. $3 221824
245 1 0 $a Strategic marketing problems : $b cases and comments / $c Roger A. Kerin, Robert A. Peterson.
250 $a 9th ed.
260 $a Upper Saddle River, N.J. : $c c2001. $b Prentice Hall,
300 $a xiii, 729 p. : $b ill. ; $c 29 cm.
504 $a Includes bibliographical references and indexes.
650 $a Marketing $x Decision making $v Case studies. $3 441404
650 $a Marketing $x Management $x Case studies. $3 209583
700 $a Peterson, Robert A. $q (Robert Allen), $d 1944- $3 441403

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320000325326

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HF5415.135 K47 2004

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1 records • Pages 1 •
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