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Mastering data mining :the art and s...

Berry, Michael J. A.

Mastering data mining :the art and science of customer relationship management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Mastering data mining :Michael J. A. Berry, Gordon Linoff.
Reminder of title:	the art and science of customer relationship management /
Author:	Berry, Michael J. A.
other author:	Linoff, Gordon.
Published:	New York :Wiley Computer Pub.,c2000.
Description:	xviii, 494 p. :ill. ;24 cm.
Notes:	Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
Subject:	MarketingData processing.
Online resource:	http://www.loc.gov/catdir/toc/onix03/00265296.html
Online resource:	http://www.loc.gov/catdir/bios/wiley044/00265296.html
Online resource:	http://www.loc.gov/catdir/description/wiley037/00265296.html
ISBN:	0471331236 (pbk.) :

Mastering data mining :the art and science of customer relationship management /
Berry, Michael J. A.

Mastering data mining :the art and science of customer relationship management /Michael J. A. Berry, Gordon Linoff. - New York :Wiley Computer Pub.,c2000. - xviii, 494 p. :ill. ;24 cm.

Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.

ISBN: 0471331236 (pbk.) :NT2055

LCCN: 00265296 Subjects--Topical Terms:

221562
Marketing
--Data processing.

LC Class. No.: HF5415.125 / .B47 2000

Dewey Class. No.: 658.8/02

Mastering data mining :the art and science of customer relationship management /
LDR:01112cam 2200205 a 450 001 161282
003 DLC
005 20051217145510.0
008 090528s2000 nyua b 001 0 eng d
010 $a 00265296
020 $a 0471331236 (pbk.) : $c NT2055
035 $a 00147523
050 0 0 $a HF5415.125 $b .B47 2000
082 0 0 $2 21 $a 658.8/02
100 $a Berry, Michael J. A. $3 225872
245 1 0 $a Mastering data mining : $b the art and science of customer relationship management / $c Michael J. A. Berry, Gordon Linoff.
260 $a New York : $c c2000. $b Wiley Computer Pub.,
300 $a xviii, 494 p. : $b ill. ; $c 24 cm.
500 $a Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
650 $a Marketing $x Data processing. $3 221562
650 $a Data mining. $3 184440
650 $a Business enterprises $x Computer networks $x Management. $3 209170
700 $a Linoff, Gordon. $3 225870
700 $a Berry, Michael J. A. $3 225872
856 4 $3 Table of Contents $u http://www.loc.gov/catdir/toc/onix03/00265296.html $z http://www.loc.gov/catdir/toc/onix03/00265296.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/bios/wiley044/00265296.html $z http://www.loc.gov/catdir/bios/wiley044/00265296.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/wiley037/00265296.html $z http://www.loc.gov/catdir/description/wiley037/00265296.html

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HF5415.125 B534 2000

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