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The brand gap :how to bridge the dis...

American Institute of Graphic Arts.

The brand gap :how to bridge the distance between business strategy and design : a whiteboard overview /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The brand gap :by Marty Neumeier.
Reminder of title:	how to bridge the distance between business strategy and design : a whiteboard overview /
Author:	Neumeier, Marty.
Published:	Berkeley, Calif. :New Riders Pub.,c2003.
Description:	178 p. :ill. ;21 cm.
Notes:	"AIGA"--Cover.
Notes:	Includes index.
Notes:	The title proper, other title information, and statement of reponsibility spread into four pages.
Subject:	Brand name products.
ISBN:	0735713308 (pbk.) :

The brand gap :how to bridge the distance between business strategy and design : a whiteboard overview /
Neumeier, Marty.

The brand gap :how to bridge the distance between business strategy and design : a whiteboard overview /by Marty Neumeier. - 1st ed. - Berkeley, Calif. :New Riders Pub.,c2003. - 178 p. :ill. ;21 cm.

"AIGA"--Cover.

ISBN: 0735713308 (pbk.) :NT$525

LCCN: 2002110725Subjects--Topical Terms:

202795
Brand name products.

LC Class. No.: HD69.B7 / N493 2003

Dewey Class. No.: 658.8/27

The brand gap :how to bridge the distance between business strategy and design : a whiteboard overview /
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245 1 4 $a The brand gap : $b how to bridge the distance between business strategy and design : a whiteboard overview / $c by Marty Neumeier.
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260 $a Berkeley, Calif. : $c c2003. $b New Riders Pub.,
300 $a 178 p. : $b ill. ; $c 21 cm.
500 $a "AIGA"--Cover.
500 $a Includes index.
500 $a The title proper, other title information, and statement of reponsibility spread into four pages.
650 $a Brand name products. $3 202795
650 $a Brand name products $x Planning. $3 226811
650 $a Brand name products $x Marketing. $3 209649
710 $a American Institute of Graphic Arts. $3 226809