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Designing brand identity :a complete...

Wheeler, Alina.

Designing brand identity :a complete guide to creating, building, and maintaining strong brands /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Designing brand identity :Alina Wheeler.
Reminder of title:	a complete guide to creating, building, and maintaining strong brands /
Author:	Wheeler, Alina.
Published:	Hoboken, N.J. :John Wiley,c2003.
Description:	v, 229 p. :ill. (some col.) ;29 cm.
Subject:	Brand name products.
ISBN:	0471213268 :

Designing brand identity :a complete guide to creating, building, and maintaining strong brands /
Wheeler, Alina.

Designing brand identity :a complete guide to creating, building, and maintaining strong brands /Alina Wheeler. - Hoboken, N.J. :John Wiley,c2003. - v, 229 p. :ill. (some col.) ;29 cm.

Includes bibliographical references (p. 224-225) and index.

ISBN: 0471213268 :NT$1205

LCCN: 2002033142Subjects--Topical Terms:

202795
Brand name products.

LC Class. No.: HD69.B7 / W562 2003

Dewey Class. No.: 658.8/27

Designing brand identity :a complete guide to creating, building, and maintaining strong brands /
LDR:00638nam 2200193 a 450 001 161773
005 19990106194205.0
008 090528s2003 njua 001 0 eng
010 $a 2002033142
020 $a 0471213268 : $c NT$1205
035 $a 00148249
040 $a DLC $c DLC $d DLC
041 0 $a eng
042 $a pcc
050 4 $a HD69.B7 $b W562 2003
082 0 0 $2 21 $a 658.8/27
100 $a Wheeler, Alina. $3 226812
245 1 0 $a Designing brand identity : $b a complete guide to creating, building, and maintaining strong brands / $c Alina Wheeler.
260 $a Hoboken, N.J. : $c c2003. $b John Wiley,
300 $a v, 229 p. : $b ill. (some col.) ; $c 29 cm.
504 $a Includes bibliographical references (p. 224-225) and index.
650 $a Brand name products. $3 202795
650 $a Brand name products $x Marketing $x Management. $3 221396
650 $a Trademarks $x Design. $3 226813
650 $a Advertising $x Brand name products. $3 209996