國立高雄大學圖資館 |

Language: English

Back

Market-based management :strategies ...

Best, Roger J.

Market-based management :strategies for growing customer value and profitability /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Market-based management :Roger J. Best.
Reminder of title:	strategies for growing customer value and profitability /
Author:	Best, Roger J.
Published:	Upper Saddle River, N.J. :Pearson-Prentice Hall,2005.
Description:	xxii, 506 p. ;24 cm.
Notes:	"International edition".
Notes:	Previous ed. 2004.
Subject:	Marketing.
ISBN:	0131293729 (pbk.) :

Market-based management :strategies for growing customer value and profitability /
Best, Roger J.

Market-based management :strategies for growing customer value and profitability /Roger J. Best. - 4th ed. - Upper Saddle River, N.J. :Pearson-Prentice Hall,2005. - xxii, 506 p. ;24 cm.

"International edition".

Includes bibliographical references and index.

ISBN: 0131293729 (pbk.) :NT$984Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / 2005

Market-based management :strategies for growing customer value and profitability /
LDR:00599pam 2200181 a 450 001 164106
003 UkOxU
008 090528s2005 nju 001 0 eng
020 $a 0131293729 (pbk.) : $c NT$984
035 $a 00153160
040 $a UkOxU $b eng $c UkOxU
050 $a HF5415 $b 2005
100 $a Best, Roger J. $3 221350
245 1 0 $a Market-based management : $b strategies for growing customer value and profitability / $c Roger J. Best.
250 $a 4th ed.
260 $a Upper Saddle River, N.J. : $c 2005. $b Pearson-Prentice Hall,
300 $a xxii, 506 p. ; $c 24 cm.
500 $a "International edition".
500 $a Previous ed. 2004.
504 $a Includes bibliographical references and index.
650 $a Marketing. $3 182957
650 $a Marketing $x Management. $3 200067