| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing channels. |
| other author: |
Coughlan, Anne T. |
| Published: |
Upper Saddle River, NJ :Prentice Hall International,c2001. |
| Description: |
xviii, 590 p. :ill. ;24 cm. |
| Notes: |
"Pearson international edition" - p. [4] of cover. |
| Notes: |
Rev. ed. of: Marketing channels / Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan. 5th ed. c1996. |
| Series: |
Prentice Hall international series in marketing. |
| Subject: |
Marketing channels. |
| ISBN: |
0130338427 (pbk.) : |