| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Strategic marketing /David W. Cravens, Nigel F. Piercy. |
| Author: |
Cravens, David W. |
| other author: |
Piercy, Nigel. |
| Published: |
Boston, Mass. :McGraw-Hill,c2006. |
| Description: |
xvii, 726 p. :ill. ;26 cm. |
| Notes: |
Various multi-media instructional materials are available to supplement the text. |
| Series: |
McGraw-Hill/Irwin series in marketing. |
| Subject: |
MarketingDecision making. |
| ISBN: |
0072966343 (alk. paper) (pbk.) : |