Services marketing :people, technolo...
Lovelock, Christopher H.

 

  • Services marketing :people, technology, strategy /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Services marketing :Christopher Lovelock, Jochen Wirtz.
    Reminder of title: people, technology, strategy /
    Author: Lovelock, Christopher H.
    other author: Wirtz, Jochen.
    Published: Upper Saddle River, N.J. :PearsonEducation International/Prentice Hall,c2004.
    Description: xviii, 652 p. :ill. ;24 cm.
    Notes: Previous ed.: c2001.
    Subject: Service industriesMarketing.
    ISBN: 0131268465 (pbk.) :
Items
  • 1 records • Pages 1 •
 
320000312613 西方語文圖書區(四樓) 1圖書 一般圖書 HD9980.5 L911 2004 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
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