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Marketing research :an applied orien...
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Malhotra, Naresh K.
Marketing research :an applied orientation /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Marketing research :Naresh K. Malhotra.
Reminder of title:
an applied orientation /
Author:
Malhotra, Naresh K.
Published:
Upper Saddle River, NJ :Pearson/Prentice Hall,c2004.
Description:
xxix, [782] p. :ill. ;29 cm. +1 CD-ROM (4 3/4 in.).
Notes:
Title of CD-ROM is SPSS student version 11.0 for Windows.
Subject:
Marketing research.
ISBN:
0131011189 (CD-ROM)
Marketing research :an applied orientation /
Malhotra, Naresh K.
Marketing research :
an applied orientation /Naresh K. Malhotra. - 4th ed. - Upper Saddle River, NJ :Pearson/Prentice Hall,c2004. - xxix, [782] p. :ill. ;29 cm. +1 CD-ROM (4 3/4 in.).
Title of CD-ROM is SPSS student version 11.0 for Windows.
Includes bibliographical references (p. [725]-[758]) and indexes.
System requirements: PC compatible; Windows 98, ME, XP, 2000, NT; CD-ROM drive.
ISBN: 0131011189 (CD-ROM)
LCCN: 2002042467Subjects--Topical Terms:
200345
Marketing research.
LC Class. No.: HF5415.2 / 2004
Dewey Class. No.: 658.8/3
Marketing research :an applied orientation /
LDR
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0131011189 (CD-ROM)
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2004
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Malhotra, Naresh K.
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Marketing research :
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an applied orientation /
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Naresh K. Malhotra.
250
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4th ed.
260
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Upper Saddle River, NJ :
$c
c2004.
$b
Pearson/Prentice Hall,
300
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xxix, [782] p. :
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ill. ;
$c
29 cm. +
$e
1 CD-ROM (4 3/4 in.).
500
$a
Title of CD-ROM is SPSS student version 11.0 for Windows.
504
$a
Includes bibliographical references (p. [725]-[758]) and indexes.
538
$a
System requirements: PC compatible; Windows 98, ME, XP, 2000, NT; CD-ROM drive.
650
$a
Marketing research.
$3
200345
650
$a
Marketing research
$x
Methodology.
$3
230646
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西方語文圖書區(四樓)
流通服務臺(二樓)
Items
2 records • Pages 1 •
1
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Attachments
320000312639
西方語文圖書區(四樓)
1圖書
一般圖書
HF5415.2 M249 2004
一般使用(Normal)
On shelf
0
with 1 CD-ROM (4 3/4 in.)
300080073152
流通服務臺(二樓)
1圖書
書所附之電腦檔
CF HF5415.2 M249 Dk.1 2004
一般使用(Normal)
On shelf
0
2 records • Pages 1 •
1
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