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Marketing of high-technology product...

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Mohr, Jakki J.

Marketing of high-technology products and innovations.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing of high-technology products and innovations.
Author:	Mohr, Jakki J.
other author:	Sengupta, Sanjit.
Published:	[Harlow] :Pearson Education International,c2005.
Description:	xx, 450 p. ;24 cm.
Notes:	"International edition".
Subject:	High technology industriesMarketing.
ISBN:	0131230239 (pbk.) :

Marketing of high-technology products and innovations.
Mohr, Jakki J.

Marketing of high-technology products and innovations. - 2nd ed. / - [Harlow] :Pearson Education International,c2005. - xx, 450 p. ;24 cm.

"International edition".

Includes bibliographical references and index.

ISBN: 0131230239 (pbk.) :NT$984Subjects--Topical Terms:

230651
High technology industries
--Marketing.

LC Class. No.: HC79.H53 / 2005

Marketing of high-technology products and innovations.
LDR:00539pam 2200169 a 450 001 164161
003 UkOxU
008 090528s2005 enk 001 0 eng
020 $a 0131230239 (pbk.) : $c NT$984
035 $a 00153215
040 $a UkOxU
050 $a HC79.H53 $b 2005
100 $a Mohr, Jakki J. $3 230650
245 1 0 $a Marketing of high-technology products and innovations.
250 $a 2nd ed. / $b Jakki Mohr, Sanjit Sengupta, Stanley Slater.
260 $a [Harlow] : $c c2005. $b Pearson Education International,
300 $a xx, 450 p. ; $c 24 cm.
500 $a "International edition".
504 $a Includes bibliographical references and index.
650 $a High technology industries $x Marketing. $3 230651
700 $a Sengupta, Sanjit. $3 230648
700 $a Slater, Stanley F. $3 230649

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320000312712

西方語文圖書區(四樓)

1圖書

一般圖書

HC79.H53 M699 2005

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1 records • Pages 1 •
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