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Services marketing :integrating cust...
~
Bitner, Mary Jo.
Services marketing :integrating customer focus across the firm /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Services marketing :Valarie A. Zeithaml, Mary Jo Bitner.
Reminder of title:
integrating customer focus across the firm /
Author:
Zeithaml, Valarie A.
other author:
Bitner, Mary Jo.
Published:
Boston :McGraw-Hill/Irwin,2004.
Description:
xx, 668 p. :ill. ;26 cm.
Subject:
Service industriesMarketing.
Online resource:
http://www.loc.gov/catdir/toc/mh021/2002025544.html
Online resource:
http://www.loc.gov/catdir/description/mh022/2002025544.html
ISBN:
0071199144 (International ed.)
Services marketing :integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing :
integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 3rd ed. - Boston :McGraw-Hill/Irwin,2004. - xx, 668 p. :ill. ;26 cm.
Includes bibliographical references and index.
ISBN: 0071199144 (International ed.)
LCCN: 2002025544Subjects--Topical Terms:
187344
Service industries
--Marketing.
LC Class. No.: HD9980.5 / 2004
Dewey Class. No.: 658.8
Services marketing :integrating customer focus across the firm /
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0071240314 (International ed.) (pbk.) :
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Zeithaml, Valarie A.
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Services marketing :
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integrating customer focus across the firm /
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Valarie A. Zeithaml, Mary Jo Bitner.
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3rd ed.
260
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Boston :
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2004.
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McGraw-Hill/Irwin,
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xx, 668 p. :
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ill. ;
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26 cm.
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Includes bibliographical references and index.
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Service industries
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Marketing.
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187344
650
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Customer services.
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200368
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Marketing.
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Bitner, Mary Jo.
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218841
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Table of contents
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http://www.loc.gov/catdir/toc/mh021/2002025544.html
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http://www.loc.gov/catdir/toc/mh021/2002025544.html
856
4 2
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Publisher description
$u
http://www.loc.gov/catdir/description/mh022/2002025544.html
$z
http://www.loc.gov/catdir/description/mh022/2002025544.html
based on 0 review(s)
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西方語文圖書區(四樓)
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1 records • Pages 1 •
1
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320000313223
西方語文圖書區(四樓)
1圖書
一般圖書
HD9980.5 Z48 2004
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1 records • Pages 1 •
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Multimedia
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http://www.loc.gov/catdir/toc/mh021/2002025544.html
http://www.loc.gov/catdir/description/mh022/2002025544.html
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