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Promotion and integrated marketing c...
~
Semenik, Richard J.
Promotion and integrated marketing communications /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Promotion and integrated marketing communications /Richard J. Semenik.
作者:
Semenik, Richard J.
出版者:
Cincinnati, Ohio :South-Western Thomson Learning,c2002.
面頁冊數:
xxxix, 582 p. :ill. (some col.) ;29 cm.
標題:
Communication in marketing.
ISBN:
0324125682 (core text only)
Promotion and integrated marketing communications /
Semenik, Richard J.
Promotion and integrated marketing communications /
Richard J. Semenik. - Cincinnati, Ohio :South-Western Thomson Learning,c2002. - xxxix, 582 p. :ill. (some col.) ;29 cm.
Includes bibliographical references and indexes.
ISBN: 0324125682 (core text only)
LCCN: 00068752Subjects--Topical Terms:
201651
Communication in marketing.
LC Class. No.: HF5837 / 2002
Dewey Class. No.: 659.1
Promotion and integrated marketing communications /
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