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Essentials of marketing :a global-ma...
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McCarthy, E. Jerome
Essentials of marketing :a global-managerial approach /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Essentials of marketing :William D. Perreault, Jr., E. Jerome McCarthy.
Reminder of title:
a global-managerial approach /
Author:
Perreault, William D.
other author:
McCarthy, E. Jerome
Published:
Boston, Mass. :McGraw-Hill,c2003.
Description:
624, 29 p. ;ill. ;28 cm. +1 computer optical disc (4 3/4 in.).
Series:
McGraw-Hill/Irwin series in marketing.
Subject:
Marketing.
ISBN:
0072464208 (alk. paper)
Essentials of marketing :a global-managerial approach /
Perreault, William D.
Essentials of marketing :
a global-managerial approach /William D. Perreault, Jr., E. Jerome McCarthy. - 9th ed. - Boston, Mass. :McGraw-Hill,c2003. - 624, 29 p. ;ill. ;28 cm. +1 computer optical disc (4 3/4 in.). - McGraw-Hill/Irwin series in marketing..
Includes bibliographical references and indexes.
ISBN: 0072464208 (alk. paper)
LCCN: 2002032682Subjects--Topical Terms:
182957
Marketing.
LC Class. No.: HF5415 / 2003
Dewey Class. No.: 380.1
Essentials of marketing :a global-managerial approach /
LDR
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090528s2003 mau b 001 0 eng
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2002032682
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0072464208 (alk. paper)
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0071198695 (international : alk. paper) (pbk.) :
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NT$1064
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00153742
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DLC
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DLC
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DLC
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HF5415
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2003
082
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21
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380.1
100
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Perreault, William D.
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221785
245
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Essentials of marketing :
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a global-managerial approach /
$c
William D. Perreault, Jr., E. Jerome McCarthy.
250
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9th ed.
260
$a
Boston, Mass. :
$c
c2003.
$b
McGraw-Hill,
300
$a
624, 29 p. ;
$b
ill. ;
$c
28 cm. +
$e
1 computer optical disc (4 3/4 in.).
440
0
$a
McGraw-Hill/Irwin series in marketing.
504
$a
Includes bibliographical references and indexes.
650
$a
Marketing.
$3
182957
700
$a
McCarthy, E. Jerome
$q
(Edmund Jerome)
$3
437097
based on 0 review(s)
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西方語文圖書區(四樓)
流通服務臺(二樓)
Items
3 records • Pages 1 •
1
Inventory Number
Location Name
Item Class
Material type
Call number
Usage Class
Loan Status
No. of reservations
Opac note
Attachments
320000320921
西方語文圖書區(四樓)
1圖書
一般圖書
HF5415 P455 2003
一般使用(Normal)
On shelf
0
with 1 computer optical disc (4 3/4 in.)
320000586257
西方語文圖書區(四樓)
1圖書
一般圖書
HF5415 P455 2003 c.2
一般使用(Normal)
On shelf
0
300080074069
流通服務臺(二樓)
1圖書
書所附之電腦檔
CF HF5415 P455 Dk.1 2003
一般使用(Normal)
On shelf
0
3 records • Pages 1 •
1
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