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Consumer behavior and marketing stra...

~

Olson, Jerry C. (1944-.)

Consumer behavior and marketing strategy /J. Paul Peter, Jerry C. Olson.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Consumer behavior and marketing strategy /
Reminder of title:	J. Paul Peter, Jerry C. Olson.
Author:	Peter, J. Paul.
other author:	Olson, Jerry C.
Published:	New York :McGraw-Hill,c2005.
Description:	xxv, 578 p. :ill. ;27 cm.
Notes:	Various multi-media instructional materials are available to supplement the text.
Series:	McGraw-Hill/Irwin series in marketing.
Subject:	Consumer behavior.
Online resource:	http://www.loc.gov/catdir/toc/mh041/2003071083.html
Online resource:	http://www.loc.gov/catdir/description/mh051/2003071083.html
ISBN:	0072864877 (alk. paper)

Consumer behavior and marketing strategy /J. Paul Peter, Jerry C. Olson.
Peter, J. Paul.

Consumer behavior and marketing strategy /J. Paul Peter, Jerry C. Olson. - 7th ed. - New York :McGraw-Hill,c2005. - xxv, 578 p. :ill. ;27 cm. - McGraw-Hill/Irwin series in marketing..

Various multi-media instructional materials are available to supplement the text.

ISBN: 0072864877 (alk. paper)

LCCN: 2003071083Subjects--Topical Terms:

185170
Consumer behavior.

LC Class. No.: HF5415.3 / 2005

Dewey Class. No.: 658.8/342

Consumer behavior and marketing strategy /J. Paul Peter, Jerry C. Olson.
LDR:00982pam 2200217 a 450 001 164688
008 090528s2005 nyua 000 0 eng
010 $a 2003071083
020 $a 0072864877 (alk. paper)
020 $a 0071111778 (international : alk. paper) : $c NT$1121
035 $a 00153743
040 $a DLC $c DLC $d DLC
050 $a HF5415.3 $b 2005
082 0 0 $2 22 $a 658.8/342
100 $a Peter, J. Paul. $3 218655
245 1 0 $a Consumer behavior and marketing strategy / $b J. Paul Peter, Jerry C. Olson.
250 $a 7th ed.
260 $a New York : $c c2005. $b McGraw-Hill,
300 $a xxv, 578 p. : $b ill. ; $c 27 cm.
440 0 $a McGraw-Hill/Irwin series in marketing.
500 $a Various multi-media instructional materials are available to supplement the text.
650 $a Consumer behavior. $3 185170
650 $a Marketing. $3 182957
700 $a Olson, Jerry C. $q (Jerry Corrie), $d 1944-. $3 437699
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/mh041/2003071083.html $z http://www.loc.gov/catdir/toc/mh041/2003071083.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/mh051/2003071083.html $z http://www.loc.gov/catdir/description/mh051/2003071083.html

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Items

1 records • Pages 1 •
1

Inventory Number

No. of reservations

320000320939

西方語文圖書區(四樓)

1圖書

一般圖書

HF5415.3 P478 2005

一般使用(Normal)

On shelf

0

1 records • Pages 1 •
1

Multimedia

Multimedia file
http://www.loc.gov/catdir/toc/mh041/2003071083.html
http://www.loc.gov/catdir/description/mh051/2003071083.html

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