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International marketing /

~

Cateora, Philip R.

International marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	International marketing /Philip R. Cateora, John L. Graham.
Author:	Cateora, Philip R.
other author:	Graham, John L.
Published:	Boston :McGraw-Hill/Irwin,c2005.
Description:	xxxiii, 697 p. :col. ill., col. maps ;28 cm. +1 CD-ROM (4 3/4 in.).
Series:	McGraw-Hill/Irwin series in marketing.
Subject:	Export marketing.
ISBN:	0072833718 (alk. paper)

International marketing /
Cateora, Philip R.

International marketing /Philip R. Cateora, John L. Graham. - 12th ed. - Boston :McGraw-Hill/Irwin,c2005. - xxxiii, 697 p. :col. ill., col. maps ;28 cm. +1 CD-ROM (4 3/4 in.). - McGraw-Hill/Irwin series in marketing..

Includes bibliographical references and indexes.

ISBN: 0072833718 (alk. paper)

LCCN: 2003064164Subjects--Topical Terms:

216633
Export marketing.

LC Class. No.: HF1416 / 2005

Dewey Class. No.: 658.8/4

International marketing /
LDR:00700pam 2200205 a 450 001 164689
003 aOCoLC
008 090528s2005 mauab b 001 0 eng
010 $a 2003064164
020 $a 0072833718 (alk. paper)
020 $a 0071111026 (international : alk. paper) (pbk.) : $c NT$931
035 $a 00153744
040 $a DLC $c DLC $d CIN
050 $a HF1416 $b 2005
082 0 0 $2 22 $a 658.8/4
100 $a Cateora, Philip R. $3 216632
245 1 0 $a International marketing / $c Philip R. Cateora, John L. Graham.
250 $a 12th ed.
260 $a Boston : $c c2005. $b McGraw-Hill/Irwin,
300 $a xxxiii, 697 p. : $b col. ill., col. maps ; $c 28 cm. + $e 1 CD-ROM (4 3/4 in.).
440 0 $a McGraw-Hill/Irwin series in marketing.
504 $a Includes bibliographical references and indexes.
650 $a Export marketing. $3 216633
650 $a International business enterprises. $3 183603
700 $a Graham, John L. $3 216631

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Items

2 records • Pages 1 •
1

Inventory Number

No. of reservations

320000320947

西方語文圖書區(四樓)

1圖書

一般圖書

HF1416 C359 2005

一般使用(Normal)

On shelf

0

with 1 CD-ROM (4 3/4 in.)

300080074077

流通服務臺(二樓)

1圖書

書所附之電腦檔

CF HF1416 C359 Dk.1 2005

一般使用(Normal)

On shelf

0

2 records • Pages 1 •
1

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