Strategic marketing for nonprofit or...
Andreasen, Alan R., (1934-.)

 

  • Strategic marketing for nonprofit organizations /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Strategic marketing for nonprofit organizations /Alan R. Andreasen, Philip Kotler.
    Author: Andreasen, Alan R.,
    other author: Kotler, Philip.
    Published: Upper Saddle River, N.J. :Pearson Prentice Hall,2003.
    Description: vii, 536 p. :ill. ;24 cm.
    Notes: Kotler's name appears first on the earlier edition.
    Notes: Previous ed.: 1996.
    Subject: Nonprofit organizationsMarketing.
    ISBN: 0131227920 (International ed.) (pbk.) :
Items
  • 1 records • Pages 1 •
 
320000312514 西方語文圖書區(四樓) 1圖書 一般圖書 HF5410 A557 2003 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
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