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Strategic marketing for nonprofit or...
~
Andreasen, Alan R., (1934-.)
Strategic marketing for nonprofit organizations /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Strategic marketing for nonprofit organizations /Alan R. Andreasen, Philip Kotler.
Author:
Andreasen, Alan R.,
other author:
Kotler, Philip.
Published:
Upper Saddle River, N.J. :Pearson Prentice Hall,2003.
Description:
vii, 536 p. :ill. ;24 cm.
Notes:
Kotler's name appears first on the earlier edition.
Notes:
Previous ed.: 1996.
Subject:
Nonprofit organizationsMarketing.
ISBN:
0131227920 (International ed.) (pbk.) :
Strategic marketing for nonprofit organizations /
Andreasen, Alan R.,1934-.
Strategic marketing for nonprofit organizations /
Alan R. Andreasen, Philip Kotler. - 6th ed. - Upper Saddle River, N.J. :Pearson Prentice Hall,2003. - vii, 536 p. :ill. ;24 cm.
Kotler's name appears first on the earlier edition.
Includes bibliographical references and index.
ISBN: 0131227920 (International ed.) (pbk.) :NT$1020Subjects--Topical Terms:
232005
Nonprofit organizations
--Marketing.
LC Class. No.: HF5410 / 2003
Strategic marketing for nonprofit organizations /
LDR
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UkOxU
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0131227920 (International ed.) (pbk.) :
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NT$1020
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00153956
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HF5410
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2003
100
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Andreasen, Alan R.,
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1934-.
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232004
245
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Strategic marketing for nonprofit organizations /
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Alan R. Andreasen, Philip Kotler.
250
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6th ed.
260
$a
Upper Saddle River, N.J. :
$c
2003.
$b
Pearson Prentice Hall,
300
$a
vii, 536 p. :
$b
ill. ;
$c
24 cm.
500
$a
Kotler's name appears first on the earlier edition.
500
$a
Previous ed.: 1996.
504
$a
Includes bibliographical references and index.
650
$a
Nonprofit organizations
$x
Marketing.
$3
232005
700
$a
Kotler, Philip.
$3
217351
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西方語文圖書區(四樓)
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1 records • Pages 1 •
1
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320000312514
西方語文圖書區(四樓)
1圖書
一般圖書
HF5410 A557 2003
一般使用(Normal)
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0
1 records • Pages 1 •
1
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