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Strategic marketing for nonprofit or...

~

Andreasen, Alan R., (1934-.)

Strategic marketing for nonprofit organizations /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Strategic marketing for nonprofit organizations /Alan R. Andreasen, Philip Kotler.
作者:	Andreasen, Alan R.,
其他作者:	Kotler, Philip.
出版者:	Upper Saddle River, N.J. :Pearson Prentice Hall,2003.
面頁冊數:	vii, 536 p. :ill. ;24 cm.
附註:	Kotler's name appears first on the earlier edition.
附註:	Previous ed.: 1996.
標題:	Nonprofit organizationsMarketing.
ISBN:	0131227920 (International ed.) (pbk.) :

Strategic marketing for nonprofit organizations /
Andreasen, Alan R.,1934-.

Strategic marketing for nonprofit organizations /Alan R. Andreasen, Philip Kotler. - 6th ed. - Upper Saddle River, N.J. :Pearson Prentice Hall,2003. - vii, 536 p. :ill. ;24 cm.

Kotler's name appears first on the earlier edition.

Includes bibliographical references and index.

ISBN: 0131227920 (International ed.) (pbk.) :NT$1020Subjects--Topical Terms:

232005
Nonprofit organizations
--Marketing.

LC Class. No.: HF5410 / 2003

Strategic marketing for nonprofit organizations /
LDR:00605pam 2200169 a 450 001 164886
003 UkOxU
008 090528s2003 njua b 001 0 eng
020 $a 0131227920 (International ed.) (pbk.) : $c NT$1020
035 $a 00153956
050 $a HF5410 $b 2003
100 $a Andreasen, Alan R., $d 1934-. $3 232004
245 1 0 $a Strategic marketing for nonprofit organizations / $c Alan R. Andreasen, Philip Kotler.
250 $a 6th ed.
260 $a Upper Saddle River, N.J. : $c 2003. $b Pearson Prentice Hall,
300 $a vii, 536 p. : $b ill. ; $c 24 cm.
500 $a Kotler's name appears first on the earlier edition.
500 $a Previous ed.: 1996.
504 $a Includes bibliographical references and index.
650 $a Nonprofit organizations $x Marketing. $3 232005
700 $a Kotler, Philip. $3 217351

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