Record Type: |
Language materials, printed
: Monograph/item
|
Title/Author: |
Consumer behavior /Wayne D. Hoyer, Deborah J. MacInnis. |
Author: |
Hoyer, Wayne D. |
other author: |
MacInnis, Deborah J. |
Published: |
Boston :Houghton Mifflin,c1997. |
Description: |
xxviii, 675 p. :ill. (some col.), col. map ;27 cm. |
Subject: |
Consumer behavior. |
ISBN: |
0395665922 (student book) |