國立高雄大學圖資館 |

Language: English

圖資館首頁

Login

Back

Switch To: Labeled | MARC Mode | ISBD

Social marketing in the 21st century /

~

Andreasen, Alan R., (1934-)

Social marketing in the 21st century /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Social marketing in the 21st century /Alan R. Andreasen.
Author:	Andreasen, Alan R.,
Published:	Thousand Oaks, Calif. :SAGE Publications,c2006.
Description:	xi, 264 p. :ill. ;24 cm.
Subject:	Social marketing.
ISBN:	141291633X (cloth)

Social marketing in the 21st century /
Andreasen, Alan R.,1934-

Social marketing in the 21st century /Alan R. Andreasen. - Thousand Oaks, Calif. :SAGE Publications,c2006. - xi, 264 p. :ill. ;24 cm.

Includes bibliographical references (p. 237-252) and index.

Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions: influencing communities -- Structural change: influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities - Repostioning social marketing for the 21st century.

ISBN: 141291633X (cloth)

LCCN: 2005022466Subjects--Topical Terms:

188081
Social marketing.

LC Class. No.: HF5414 / .A527 2006

Dewey Class. No.: 361/.0068/8

Social marketing in the 21st century /
LDR:01226pam _22002654a_450 001 166610
003 OCoLC
003 oLC
005 060301124417.0
005 20060301124417.0
008 090528s2006 caua b 001 0 eng
010 $a 2005022466
020 $a 141291633X (cloth)
020 $a 1412916348 (pbk.)
035 $a 00176179
040 $a DLC $c DLC $d BAKER $d IXA $d NTU $d YDX
041 $a eng
042 $a pcc
049 $a NTUA
050 0 0 $a HF5414 $b .A527 2006
082 0 0 $2 22 $a 361/.0068/8
100 $a Andreasen, Alan R., $d 1934- $3 235992
245 1 0 $a Social marketing in the 21st century / $c Alan R. Andreasen.
260 $a Thousand Oaks, Calif. : $c c2006. $b SAGE Publications,
300 $a xi, 264 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 237-252) and index.
505 0 $a Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions: influencing communities -- Structural change: influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities - Repostioning social marketing for the 21st century.
650 $a Social marketing. $3 188081

based on 0 review(s)

Items

1 records • Pages 1 •
1

Inventory Number

No. of reservations

320000143406

西方語文圖書區(四樓)

1圖書

一般圖書

HF5414 A557 2006

一般使用(Normal)

On shelf

0

1 records • Pages 1 •
1

Reviews

Add a review and share your thoughts with other readers

Export

pickup library

Change password

Login