語系:
繁體中文
English
說明(常見問題)
圖資館首頁
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Social marketing in the 21st century /
~
Andreasen, Alan R., (1934-)
Social marketing in the 21st century /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Social marketing in the 21st century /Alan R. Andreasen.
作者:
Andreasen, Alan R.,
出版者:
Thousand Oaks, Calif. :SAGE Publications,c2006.
面頁冊數:
xi, 264 p. :ill. ;24 cm.
標題:
Social marketing.
ISBN:
141291633X (cloth)
Social marketing in the 21st century /
Andreasen, Alan R.,1934-
Social marketing in the 21st century /
Alan R. Andreasen. - Thousand Oaks, Calif. :SAGE Publications,c2006. - xi, 264 p. :ill. ;24 cm.
Includes bibliographical references (p. 237-252) and index.
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions: influencing communities -- Structural change: influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities - Repostioning social marketing for the 21st century.
ISBN: 141291633X (cloth)
LCCN: 2005022466Subjects--Topical Terms:
188081
Social marketing.
LC Class. No.: HF5414 / .A527 2006
Dewey Class. No.: 361/.0068/8
Social marketing in the 21st century /
LDR
:01226pam _22002654a_450
001
166610
003
OCoLC
003
oLC
005
060301124417.0
005
20060301124417.0
008
090528s2006 caua b 001 0 eng
010
$a
2005022466
020
$a
141291633X (cloth)
020
$a
1412916348 (pbk.)
035
$a
00176179
040
$a
DLC
$c
DLC
$d
BAKER
$d
IXA
$d
NTU
$d
YDX
041
$a
eng
042
$a
pcc
049
$a
NTUA
050
0 0
$a
HF5414
$b
.A527 2006
082
0 0
$2
22
$a
361/.0068/8
100
$a
Andreasen, Alan R.,
$d
1934-
$3
235992
245
1 0
$a
Social marketing in the 21st century /
$c
Alan R. Andreasen.
260
$a
Thousand Oaks, Calif. :
$c
c2006.
$b
SAGE Publications,
300
$a
xi, 264 p. :
$b
ill. ;
$c
24 cm.
504
$a
Includes bibliographical references (p. 237-252) and index.
505
0
$a
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions: influencing communities -- Structural change: influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities - Repostioning social marketing for the 21st century.
650
$a
Social marketing.
$3
188081
筆 0 讀者評論
全部
西方語文圖書區(四樓)
館藏
1 筆 • 頁數 1 •
1
條碼號
館藏地
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
320000143406
西方語文圖書區(四樓)
1圖書
一般圖書
HF5414 A557 2006
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入