| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing =Philip Kotler,Gary Armstrong |
| Author: |
Kotler, Philip |
| other author: |
Armstrong, Gary |
| Published: |
Upper Saddle River, NJ :Prentice-Hall,c1997 |
| Description: |
viii,381p. ;28cm |
| Subject: |
Marketing |
| ISBN: |
0-13-271768-9(pbk.) |