| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing research /A. Parasuraman, Dhruv Grewal, R. Kishnan. |
| Author: |
Parasuraman, A. |
| other author: |
Krishnan, R., |
| Published: |
Boston :Houghton Mifflin Co.,c2007. |
| Description: |
xxii, 638 p. :ill. ;26 cm. |
| Subject: |
Marketing research. |
| ISBN: |
061866064X (instructor's exam copy) |