Marketing research essentials /
Gates, Roger H., (1942-)

 

  • Marketing research essentials /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Marketing research essentials /Carl McDaniel Jr., Roger Gates.
    Author: McDaniel, Carl D.
    other author: Gates, Roger H.,
    Published: Hoboken, NJ :John Wiley,c2006.
    Description: xvi, 479, [17] p. :ill. ;26 cm. +1 CD-ROM (4 3/4 in.)
    Notes: Accompanying CD-ROM includes SPSS student version software for Windows.
    Notes: Various multi-media instructional resources are available to supplement the text.
    Subject: Marketing research.
    ISBN: 0471718076 (CD-ROM)
Items
  • 2 records • Pages 1 •
 
320000144826 西方語文圖書區(四樓) 1圖書 一般圖書 HF5415.2 M134 2006 一般使用(Normal) On shelf 0 1 CD-ROM
30080017936 流通服務臺(二樓) 1圖書 書所附之電腦檔 CF HF5415.2 M134 Dk.1 2006 一般使用(Normal) On shelf 0
  • 2 records • Pages 1 •
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