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Marketing research essentials /

~

Gates, Roger H., (1942-)

Marketing research essentials /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing research essentials /Carl McDaniel Jr., Roger Gates.
Author:	McDaniel, Carl D.
other author:	Gates, Roger H.,
Published:	Hoboken, NJ :John Wiley,c2006.
Description:	xvi, 479, [17] p. :ill. ;26 cm. +1 CD-ROM (4 3/4 in.)
Notes:	Accompanying CD-ROM includes SPSS student version software for Windows.
Notes:	Various multi-media instructional resources are available to supplement the text.
Subject:	Marketing research.
ISBN:	0471718076 (CD-ROM)

Marketing research essentials /
McDaniel, Carl D.

Marketing research essentials /Carl McDaniel Jr., Roger Gates. - 5th ed. - Hoboken, NJ :John Wiley,c2006. - xvi, 479, [17] p. :ill. ;26 cm. +1 CD-ROM (4 3/4 in.)

Accompanying CD-ROM includes SPSS student version software for Windows.

Includes bibliographical references (p. [EN1]-EN6) and index.

System requirements: PC compatible; Windows 98, 2000, XP, or Me; CD-ROM drive.

ISBN: 0471718076 (CD-ROM)

LCCN: 2004065933Subjects--Topical Terms:

200345
Marketing research.

LC Class. No.: HF5415.2 / .M3825 2006

Dewey Class. No.: 658.8/3

Marketing research essentials /
LDR:01016pam _22002894a_450 001 167140
003 OCoLC
003 oLC
005 050325000000.0
005 20050325000000.0
008 090528s2006 njua b 001 0 eng
010 $a 2004065933
020 $a 0471718076 (CD-ROM)
020 $a 0471684767 (pbk.) : $c NT$1100
035 $a 00193046
040 $a DLC $c DLC $d YDX
041 $a eng
042 $a pcc
050 0 0 $a HF5415.2 $b .M3825 2006
082 0 0 $2 22 $a 658.8/3
100 $a McDaniel, Carl D. $3 199078
245 1 0 $a Marketing research essentials / $c Carl McDaniel Jr., Roger Gates.
250 $a 5th ed.
260 $a Hoboken, NJ : $c c2006. $b John Wiley,
300 $a xvi, 479, [17] p. : $b ill. ; $c 26 cm. + $e 1 CD-ROM (4 3/4 in.)
500 $a Accompanying CD-ROM includes SPSS student version software for Windows.
500 $a Various multi-media instructional resources are available to supplement the text.
504 $a Includes bibliographical references (p. [EN1]-EN6) and index.
538 $a System requirements: PC compatible; Windows 98, 2000, XP, or Me; CD-ROM drive.
650 $a Marketing research. $3 200345
700 $a Gates, Roger H., $d 1942- $3 200344
730 $a SPSS for Windows. $3 228637

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2 records • Pages 1 •
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Inventory Number

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320000144826

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1圖書

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HF5415.2 M134 2006

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0

1 CD-ROM

30080017936

流通服務臺(二樓)

1圖書

書所附之電腦檔

CF HF5415.2 M134 Dk.1 2006

一般使用(Normal)

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0

2 records • Pages 1 •
1

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