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Marketing for hospitality and tourism /
~
Bowen, John T.
Marketing for hospitality and tourism /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Marketing for hospitality and tourism /Philip Kotler, John T. Bowen, James C. Makens.
Author:
Kotler, Philip.
other author:
Bowen, John T.
Published:
Upper Saddle River, NJ :Pearson Prentice Hall,c2006.
Description:
xxiv, 932 p. :col. ill. ;26 cm.
Subject:
Hospitality industryMarketing.
Online resource:
http://www.loc.gov/catdir/toc/ecip0513/2005015341.html
ISBN:
0132017733 (pbk. international ed. ) :
Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism /
Philip Kotler, John T. Bowen, James C. Makens. - 4th ed. - Upper Saddle River, NJ :Pearson Prentice Hall,c2006. - xxiv, 932 p. :col. ill. ;26 cm.
Includes bibliographical references and index.
ISBN: 0132017733 (pbk. international ed. ) :NT$1160
LCCN: 2005015341Subjects--Topical Terms:
218859
Hospitality industry
--Marketing.
LC Class. No.: TX911.3.M3 / K68 2006
Dewey Class. No.: 647.94/098/8
Marketing for hospitality and tourism /
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2005015341
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0132017733 (pbk. international ed. ) :
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Kotler, Philip.
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245
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Marketing for hospitality and tourism /
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Philip Kotler, John T. Bowen, James C. Makens.
250
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4th ed.
260
$a
Upper Saddle River, NJ :
$c
c2006.
$b
Pearson Prentice Hall,
300
$a
xxiv, 932 p. :
$b
col. ill. ;
$c
26 cm.
504
$a
Includes bibliographical references and index.
650
$a
Hospitality industry
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Marketing.
$3
218859
650
$a
Tourism
$x
Marketing.
$3
193448
700
$a
Bowen, John T.
$3
237265
700
$a
Makens, James C.
$3
218858
856
4 1
$3
Table of contents
$u
http://www.loc.gov/catdir/toc/ecip0513/2005015341.html
$z
http://www.loc.gov/catdir/toc/ecip0513/2005015341.html
based on 0 review(s)
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西方語文圖書區(四樓)
Items
2 records • Pages 1 •
1
Inventory Number
Location Name
Item Class
Material type
Call number
Usage Class
Loan Status
No. of reservations
Opac note
Attachments
320000144859
西方語文圖書區(四樓)
1圖書
一般圖書
TX911.3.M3 K87 2006
一般使用(Normal)
On shelf
0
320000502544
西方語文圖書區(四樓)
1圖書
一般圖書
TX911.3.M3 K87 2006 c.2
一般使用(Normal)
On shelf
0
2 records • Pages 1 •
1
Multimedia
Multimedia file
http://www.loc.gov/catdir/toc/ecip0513/2005015341.html
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