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Discontinuous market change and stra...

Blackbox AG.

Discontinuous market change and strategic repositioning /

Record Type:	Projected and video material : Monograph/item
Title/Author:	Discontinuous market change and strategic repositioning /Rai Trade ; a co-production of the European Broadcasting Union ; produced by Blackbox AG ; producer, John Winistoerfer ; realisation, Jurg Ebe, Uli Wismer.
other author:	Winistoerfer, John.
Published:	Princeton, NJ :Films for the Humanities & Sciences,2004.
Description:	1 videodisc (29 min.) :sd., col. ;4 3/4 in.
Notes:	Series from disc label.
Series:	Global business : new ways to improve the bottom line
Subject:	Globalization.

Discontinuous market change and strategic repositioning /
Discontinuous market change and strategic repositioning /[videorecording] /Rai Trade ; a co-production of the European Broadcasting Union ; produced by Blackbox AG ; producer, John Winistoerfer ; realisation, Jurg Ebe, Uli Wismer. - Princeton, NJ :Films for the Humanities & Sciences,2004. - 1 videodisc (29 min.) :sd., col. ;4 3/4 in. - Global business : new ways to improve the bottom line.

Series from disc label.

Narrators: David Roscoe, Trevor J. Roling, Julia Goldenzoph.

Discusses how globalization is driving companies to develop new markets and marketing strategies. Module one targets information technology and how it is reshaping business. Module two uses Spain's olive oil industry to illustrate the reorientation of business practices to accommodate changing market demand, while module three addresses strategic repositioning with a case study of a Finnish forestry firm, Nokia.

DVD.

NT

Publisher. No.: FFH 10832Films for the Humanities & SciencesSubjects--Topical Terms:

190682
Globalization.

LC Class. No.: HD2755.5 / D611 2004

Discontinuous market change and strategic repositioning /
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028 4 2 $a FFH 10832 $b Films for the Humanities & Sciences
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041 0 $a eng
050 4 $a HD2755.5 $b D611 2004
245 0 0 $a Discontinuous market change and strategic repositioning / $c Rai Trade ; a co-production of the European Broadcasting Union ; produced by Blackbox AG ; producer, John Winistoerfer ; realisation, Jurg Ebe, Uli Wismer. $h [videorecording] /
260 $a Princeton, NJ : $c 2004. $b Films for the Humanities & Sciences,
300 $a 1 videodisc (29 min.) : $b sd., col. ; $c 4 3/4 in.
440 0 $a Global business : new ways to improve the bottom line
500 $a Series from disc label.
511 0 $a Narrators: David Roscoe, Trevor J. Roling, Julia Goldenzoph.
520 $a Discusses how globalization is driving companies to develop new markets and marketing strategies. Module one targets information technology and how it is reshaping business. Module two uses Spain's olive oil industry to illustrate the reorientation of business practices to accommodate changing market demand, while module three addresses strategic repositioning with a case study of a Finnish forestry firm, Nokia.
538 $a DVD.
650 $a Globalization. $3 190682
650 $a Information technology $x Economic aspects. $3 201206
650 $a Business planning $3 253389
650 $a Industrial management $x Case studies. $3 200265
650 $a Marketing $x Management. $3 200067
650 $a Strategic planning. $3 191522
700 $a Winistoerfer, John. $3 238425
700 $a Ebe, Jurg. $3 238445
700 $a Wismer, Uli. $3 238427
710 $a Rai Trade. $3 238449
710 $a Blackbox AG. $3 238433
710 $a European Broadcasting Union. $3 238432
710 $a Films for the Humanities (Firm) $3 195720