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The ultimate CRM handbook :strategie...

Freeland, John G.

The ultimate CRM handbook :strategies and concepts for building enduring customer loyalty and profitability /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The ultimate CRM handbook :John G. Freeland, editor.
Reminder of title:	strategies and concepts for building enduring customer loyalty and profitability /
remainder title:	CRM handbook
other author:	Freeland, John G.
Published:	New York, N.Y. :McGraw-Hill,c2003.
Description:	viii, 353 p. :ill. ;24 cm.
Subject:	Customer loyalty.
ISBN:	0071409351 (hardcover : alk. paper) :

The ultimate CRM handbook :strategies and concepts for building enduring customer loyalty and profitability /
The ultimate CRM handbook :strategies and concepts for building enduring customer loyalty and profitability /CRM handbookJohn G. Freeland, editor. - New York, N.Y. :McGraw-Hill,c2003. - viii, 353 p. :ill. ;24 cm.

Includes bibliographical references (p. 313-319) and index.

ISBN: 0071409351 (hardcover : alk. paper) :NT$1037

LCCN: 2002010873Subjects--Topical Terms:

243345
Customer loyalty.

LC Class. No.: HF5415.5 / .U47 2003

Dewey Class. No.: 658.8/12

The ultimate CRM handbook :strategies and concepts for building enduring customer loyalty and profitability /
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020 $a 0071409351 (hardcover : alk. paper) : $c NT$1037
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082 0 0 $2 21 $a 658.8/12
245 0 4 $a The ultimate CRM handbook : $b strategies and concepts for building enduring customer loyalty and profitability / $c John G. Freeland, editor.
246 3 0 $a CRM handbook
260 $a New York, N.Y. : $c c2003. $b McGraw-Hill,
300 $a viii, 353 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 313-319) and index.
650 $a Customer loyalty. $3 243345
650 $a Customer relations $x Management. $3 202165
650 $a Brand name products $x Marketing $x Management. $3 221396
700 $a Freeland, John G. $3 243344