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The ultimate CRM handbook :strategie...

Freeland, John G.

The ultimate CRM handbook :strategies and concepts for building enduring customer loyalty and profitability /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The ultimate CRM handbook :John G. Freeland, editor.
其他題名:	strategies and concepts for building enduring customer loyalty and profitability /
其他題名:	CRM handbook
其他作者:	Freeland, John G.
出版者:	New York, N.Y. :McGraw-Hill,c2003.
面頁冊數:	viii, 353 p. :ill. ;24 cm.
標題:	Customer loyalty.
ISBN:	0071409351 (hardcover : alk. paper) :

The ultimate CRM handbook :strategies and concepts for building enduring customer loyalty and profitability /
The ultimate CRM handbook :strategies and concepts for building enduring customer loyalty and profitability /CRM handbookJohn G. Freeland, editor. - New York, N.Y. :McGraw-Hill,c2003. - viii, 353 p. :ill. ;24 cm.

Includes bibliographical references (p. 313-319) and index.

ISBN: 0071409351 (hardcover : alk. paper) :NT$1037

LCCN: 2002010873Subjects--Topical Terms:

243345
Customer loyalty.

LC Class. No.: HF5415.5 / .U47 2003

Dewey Class. No.: 658.8/12

The ultimate CRM handbook :strategies and concepts for building enduring customer loyalty and profitability /
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