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Cause marketing :build your image an...

Marconi, Joe.

Cause marketing :build your image and bottom line through socially responsible partnerships, programs, and events /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Cause marketing :Joe Marconi.
其他題名:	build your image and bottom line through socially responsible partnerships, programs, and events /
作者:	Marconi, Joe.
出版者:	Chicago :Dearborn Trade Pub.,c2002.
面頁冊數:	xiii, 223 p. :ill. ;24 cm.
標題:	Social marketing.
電子資源:	http://www.loc.gov/catdir/toc/fy032/2002004699.html
ISBN:	0793152585 (hardcover)

Cause marketing :build your image and bottom line through socially responsible partnerships, programs, and events /
Marconi, Joe.

Cause marketing :build your image and bottom line through socially responsible partnerships, programs, and events /Joe Marconi. - Chicago :Dearborn Trade Pub.,c2002. - xiii, 223 p. :ill. ;24 cm.

Includes bibliographical references (p. 213-214) and index.

Machine generated contents note: 1. Understanding Cause Marketing -- 2. When the Cause Fits the Company -- 3. The Company, the Cause, the Community, and the World 49 -- 4. Damage Control: Responding to Crises Relating to Your Cause -- 5. September 11, 2001 -- 6. The Cause Marketing Casebook -- Philip Morris, ConAgra Foods, Eddie Bauer, Liz Claiborne, Taco -- Bell, Target Stores, Timberland Company, General Mills, UPS, -- Ford Motor Company, Grabber Performance Group, Compaq, -- Mattel, Wal-Mart, and snapshots of other cause marketing cases. -- 7. A Crash Course in Cause Marketing.

ISBN: 0793152585 (hardcover)

LCCN: 2002004699Subjects--Topical Terms:

188081
Social marketing.

LC Class. No.: HF5414 / .M37 2002

Dewey Class. No.: 658.8

Cause marketing :build your image and bottom line through socially responsible partnerships, programs, and events /
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245 1 0 $a Cause marketing : $b build your image and bottom line through socially responsible partnerships, programs, and events / $c Joe Marconi.
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300 $a xiii, 223 p. : $b ill. ; $c 24 cm.
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505 8 $a Machine generated contents note: 1. Understanding Cause Marketing -- 2. When the Cause Fits the Company -- 3. The Company, the Cause, the Community, and the World 49 -- 4. Damage Control: Responding to Crises Relating to Your Cause -- 5. September 11, 2001 -- 6. The Cause Marketing Casebook -- Philip Morris, ConAgra Foods, Eddie Bauer, Liz Claiborne, Taco -- Bell, Target Stores, Timberland Company, General Mills, UPS, -- Ford Motor Company, Grabber Performance Group, Compaq, -- Mattel, Wal-Mart, and snapshots of other cause marketing cases. -- 7. A Crash Course in Cause Marketing.
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856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/fy032/2002004699.html $z http://www.loc.gov/catdir/toc/fy032/2002004699.html