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The value of choice in insurance pur...

Szrek, Helena.

The value of choice in insurance purchasing.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The value of choice in insurance purchasing.
Author:	Szrek, Helena.
Description:	460 p.
Notes:	Source: Dissertation Abstracts International, Volume: 66-12, Section: B, page: 6513.
Notes:	Supervisor: Mark Pauly.
Contained By:	Dissertation Abstracts International66-12B.
Subject:	Health Sciences, Health Care Management.
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3197742
ISBN:	9780542435690

The value of choice in insurance purchasing.
Szrek, Helena.

The value of choice in insurance purchasing. - 460 p.

Source: Dissertation Abstracts International, Volume: 66-12, Section: B, page: 6513.

Thesis (Ph.D.)--University of Pennsylvania, 2005.

Does having choice increase the willingness to pay for the chosen good? If this is the case, then individuals will value more goods that are presented in a choice-frame, offered alongside other goods. We hypothesize that having choice will increase the valuation of the preferred good, and furthermore that having choice will make an individual more likely to purchase a product. We test this hypothesis with two empirical methods, both in the domain of insurance. The first involves the investigation of secondary data from the Community Tracking Household Survey. We analyze the relation between a family's choice of health plans through different employers and family enrollment in health insurance. We find that families with a choice of plans are more likely to be enrolled in health insurance when this choice includes both HMO and non-HMO type plans. In our second empirical method, we used experiments to track the causal nature between the choice process and the resulting evaluation of the preferred good. In our main experiment we asked individuals for their willingness to pay for two different insurance plans, randomizing whether or not they were told before valuing the plans that they would be choosing between the plans (after they stated their valuation). We found that telling them that they would have a choice increased the value of the plan that they preferred. We tested this effect using other experimental designs, and we found it to be robust in the analysis. We conclude that a choice frame can increase the valuation of the preferred good. Applied to insurance this suggests that enrollment in insurance plans can be increased by framing decisions as choices.

ISBN: 9780542435690Subjects--Topical Terms:

212791
Health Sciences, Health Care Management.

The value of choice in insurance purchasing.
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500 $a Supervisor: Mark Pauly.
502 $a Thesis (Ph.D.)--University of Pennsylvania, 2005.
520 # $a Does having choice increase the willingness to pay for the chosen good? If this is the case, then individuals will value more goods that are presented in a choice-frame, offered alongside other goods. We hypothesize that having choice will increase the valuation of the preferred good, and furthermore that having choice will make an individual more likely to purchase a product. We test this hypothesis with two empirical methods, both in the domain of insurance. The first involves the investigation of secondary data from the Community Tracking Household Survey. We analyze the relation between a family's choice of health plans through different employers and family enrollment in health insurance. We find that families with a choice of plans are more likely to be enrolled in health insurance when this choice includes both HMO and non-HMO type plans. In our second empirical method, we used experiments to track the causal nature between the choice process and the resulting evaluation of the preferred good. In our main experiment we asked individuals for their willingness to pay for two different insurance plans, randomizing whether or not they were told before valuing the plans that they would be choosing between the plans (after they stated their valuation). We found that telling them that they would have a choice increased the value of the plan that they preferred. We tested this effect using other experimental designs, and we found it to be robust in the analysis. We conclude that a choice frame can increase the valuation of the preferred good. Applied to insurance this suggests that enrollment in insurance plans can be increased by framing decisions as choices.
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