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What customers want :using outcome-d...

Ulwick, Anthony W., (1957-)

What customers want :using outcome-driven innovation to create breakthrough products and services /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	What customers want :Anthony Ulwick.
Reminder of title:	using outcome-driven innovation to create breakthrough products and services /
Author:	Ulwick, Anthony W.,
Published:	New York :McGraw-Hill,c2005.
Description:	xxxv, 202 p. :ill. ;24 cm.
Subject:	New productsPlanning.
ISBN:	0071408673 (alk. paper) :

What customers want :using outcome-driven innovation to create breakthrough products and services /
Ulwick, Anthony W.,1957-

What customers want :using outcome-driven innovation to create breakthrough products and services /Anthony Ulwick. - New York :McGraw-Hill,c2005. - xxxv, 202 p. :ill. ;24 cm.

Includes bibliographical references (p. 189) and index.

Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts.

ISBN: 0071408673 (alk. paper) :NT$740

LCCN: 2005016744Subjects--Topical Terms:

245650
New products
--Planning.

LC Class. No.: HF5415.153 / .U47 2005

Dewey Class. No.: 658.5/75

What customers want :using outcome-driven innovation to create breakthrough products and services /
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050 4 $a HF5415.153 $b .U47 2005
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100 $a Ulwick, Anthony W., $d 1957- $3 245649
245 1 0 $a What customers want : $b using outcome-driven innovation to create breakthrough products and services / $c Anthony Ulwick.
260 $a New York : $c c2005. $b McGraw-Hill,
300 $a xxxv, 202 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 189) and index.
505 0 $a Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts.
650 $a New products $x Planning. $3 245650
650 $a Product management. $3 184540
650 $a Strategic planning. $3 191522