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The ultimate question :driving good profits and true growth /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The ultimate question :Fred Reichheld.
其他題名:	driving good profits and true growth /
作者:	Reichheld, Frederick F.
出版者:	Boston, Mass. :Harvard Business School Press,c2006.
面頁冊數:	xi, 211 p. :ill. ;25 cm.
標題:	Consumer satisfaction.
ISBN:	9781591397830

The ultimate question :driving good profits and true growth /
Reichheld, Frederick F.

The ultimate question :driving good profits and true growth /Fred Reichheld. - Boston, Mass. :Harvard Business School Press,c2006. - xi, 211 p. :ill. ;25 cm.

Includes bibliographical references (p. 197-198) and index.

Why the ultimate question works -- Bad profits, good profits, and the ultimate question -- The measure of success -- How the Net Promoter Score (NPS) can drive growth -- How to measure responses -- The enterprise story: measuring what matters -- Why satisfaction surveys fail -- The rule of measurement -- Becoming good enough to grow -- Design winning customer strategies -- Deliver: building an organization that creates promoters -- Develop a community of promoters: by listening -- One goal, one number.

ISBN: 9781591397830

LCCN: 2005025733

Nat. Bib. No.: GBA619710bnbSubjects--Topical Terms:

220965
Consumer satisfaction.

LC Class. No.: HF5415.5 / .R342 2006

Dewey Class. No.: 658.15/54

The ultimate question :driving good profits and true growth /
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245 1 4 $a The ultimate question : $b driving good profits and true growth / $c Fred Reichheld.
260 $a Boston, Mass. : $c c2006. $b Harvard Business School Press,
300 $a xi, 211 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 197-198) and index.
505 0 $a Why the ultimate question works -- Bad profits, good profits, and the ultimate question -- The measure of success -- How the Net Promoter Score (NPS) can drive growth -- How to measure responses -- The enterprise story: measuring what matters -- Why satisfaction surveys fail -- The rule of measurement -- Becoming good enough to grow -- Design winning customer strategies -- Deliver: building an organization that creates promoters -- Develop a community of promoters: by listening -- One goal, one number.
650 $a Consumer satisfaction. $3 220965
650 $a Customer loyalty. $3 243345
650 $a Employee motivation. $3 200193
650 $a Employee loyalty. $3 245718
650 $a Leadership. $3 187557
650 $a Success in business. $3 200081
650 $a Customer relations. $3 202164