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Unleashing the power of PR :a contra...

International Association of Business Communicators.

Unleashing the power of PR :a contrarian's guide to marketing and communication /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Unleashing the power of PR :Mark Weiner.
Reminder of title:	a contrarian's guide to marketing and communication /
Author:	Weiner, Mark,
Published:	San Francisco :Jossey-Bass,c2006.
Description:	xxi, 247 p. :ill. ;24 cm.
Notes:	"A joint publication of the Jossey-Bass business & management series and the International Association of Business Communicators"--P. [v].
Notes:	Includes index.
Subject:	Public relations.
Online resource:	Table of contents only
ISBN:	0787982792

Unleashing the power of PR :a contrarian's guide to marketing and communication /
Weiner, Mark,1946-,

Unleashing the power of PR :a contrarian's guide to marketing and communication /Mark Weiner. - 1st ed. - San Francisco :Jossey-Bass,c2006. - xxi, 247 p. :ill. ;24 cm.

"A joint publication of the Jossey-Bass business & management series and the International Association of Business Communicators"--P. [v].

ISBN: 0787982792

LCCN: 2006-008660Subjects--Topical Terms:

230711
Public relations.

LC Class. No.: HD59 / .W37 2006

Unleashing the power of PR :a contrarian's guide to marketing and communication /
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100 $a Weiner, Mark, $d 1946-, $e author. $3 245821
245 1 0 $a Unleashing the power of PR : $b a contrarian's guide to marketing and communication / $c Mark Weiner.
250 $a 1st ed.
260 $a San Francisco : $c c2006. $b Jossey-Bass,
300 $a xxi, 247 p. : $b ill. ; $c 24 cm.
500 $a "A joint publication of the Jossey-Bass business & management series and the International Association of Business Communicators"--P. [v].
500 $a Includes index.
650 $a Public relations. $3 230711
650 $a Business communication. $3 199978
650 $a Communication in marketing. $3 201651
710 $a International Association of Business Communicators. $3 245820
856 4 1 $u http://www.loc.gov/catdir/toc/ecip0610/2006008660.html $z Table of contents only