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Marketing without wires :targeting p...

Bayne, Kim M.

Marketing without wires :targeting promotions and advertising to mobile device users /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing without wires :Kim Bayne.
Reminder of title:	targeting promotions and advertising to mobile device users /
Author:	Bayne, Kim M.
Published:	New York :J. Wiley,c2002.
Description:	xv, 288 p. :ill. ;23 cm.
Notes:	Includes index.
Subject:	Internet advertising.
ISBN:	0471129607 (pbk.) :

Marketing without wires :targeting promotions and advertising to mobile device users /
Bayne, Kim M.

Marketing without wires :targeting promotions and advertising to mobile device users /Kim Bayne. - New York :J. Wiley,c2002. - xv, 288 p. :ill. ;23 cm.

Includes index.

ISBN: 0471129607 (pbk.) :NT$1022

LCCN: 2001008245Subjects--Topical Terms:

208231
Internet advertising.

LC Class. No.: HF5415.1265 / .B394 2002

Dewey Class. No.: 658.8/4

Marketing without wires :targeting promotions and advertising to mobile device users /
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020 $a 0471129607 (pbk.) : $c NT$1022
035 $a 00264715
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050 0 0 $a HF5415.1265 $b .B394 2002
082 0 0 $2 21 $a 658.8/4
100 $a Bayne, Kim M. $3 230576
245 1 0 $a Marketing without wires : $b targeting promotions and advertising to mobile device users / $c Kim Bayne.
260 $a New York : $c c2002. $b J. Wiley,
300 $a xv, 288 p. : $b ill. ; $c 23 cm.
500 $a Includes index.
650 $a Internet advertising. $3 208231
650 $a Internet marketing. $3 208232
650 $a Personal communication service systems. $3 182332
650 $a Telemarketing. $3 206835