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No B.S. direct marketing :the ultima...

Kennedy, Dan S., (1954-)

No B.S. direct marketing :the ultimate, no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	No B.S. direct marketing :Dan Kennedy.
Reminder of title:	the ultimate, no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses /
Author:	Kennedy, Dan S.,
Published:	[Irvine, Calif.] :Entrepreneur Press,c2006.
Description:	xviii, 200 p. :ill. ;19 cm. +1 sound disc (4 3/4 in.)
Subject:	Direct marketing.
ISBN:	1932531572 (pbk.) :

No B.S. direct marketing :the ultimate, no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses /
Kennedy, Dan S.,1954-

No B.S. direct marketing :the ultimate, no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses /Dan Kennedy. - [Irvine, Calif.] :Entrepreneur Press,c2006. - xviii, 200 p. :ill. ;19 cm. +1 sound disc (4 3/4 in.)

Includes bibliographical references (p. 185-188) and index.

The big switch -- The rules -- The results triangle -- Markets -- Message -- Media -- Mastery -- How outrageous advertising turns ordinary retail stores into super-profitable marketing businesses / by Bill Glazer -- Who else wants to know how a guy With no tax experience took a two-room tax office doing

ISBN: 1932531572 (pbk.) :NT$386

LCCN: 2005032076

Nat. Bib. No.: GBA604579bnbSubjects--Topical Terms:

209672
Direct marketing.

LC Class. No.: HF5415.126 / .K35 2006

Dewey Class. No.: 658.8/72

No B.S. direct marketing :the ultimate, no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses /
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245 1 0 $a No B.S. direct marketing : $b the ultimate, no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses / $c Dan Kennedy.
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300 $a xviii, 200 p. : $b ill. ; $c 19 cm. + $e 1 sound disc (4 3/4 in.)
504 $a Includes bibliographical references (p. 185-188) and index.
505 0 $4 million dollar a year tax business with 24 locations and 440 employees? / by Chauncy Hutter, Jr. -- How to advertise less for new customers yet double your profits / by Rory Fatt -- Courageous marketing, marketing-based courage / by Ben Altadonna -- Direct response marketing for dentists and other professionals / by Charles Martin -- How to keep clients informed, interested, happy, and coming back for more / by Al Williams -- How direct marketing can change your entire business life / by Scott Tucker -- From dead-broke bug guy to marketing millionaire / by Chet Rowland -- How to automate your marketing / by Ron Romano -- How to put a fence around your customers / by Dan Kennedy. $5 0,000.00 in sales with a couple of seasonal employees and built a $a The big switch -- The rules -- The results triangle -- Markets -- Message -- Media -- Mastery -- How outrageous advertising turns ordinary retail stores into super-profitable marketing businesses / by Bill Glazer -- Who else wants to know how a guy With no tax experience took a two-room tax office doing
650 $a Direct marketing. $3 209672