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Global marketing :foreign entry, loc...
~
Johansson, Johny K.
Global marketing :foreign entry, local marketing & global management /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Global marketing :Johny K. Johansson.
Reminder of title:
foreign entry, local marketing & global management /
Author:
Johansson, Johny K.
Published:
Boston :McGraw-Hill Irwin,c2006.
Description:
xvi, 647 p. :ill. ;29 cm.
Series:
McGraw-Hill/Irwin series in marketing
Subject:
Export marketingManagement.
ISBN:
9780072961805
Global marketing :foreign entry, local marketing & global management /
Johansson, Johny K.
Global marketing :
foreign entry, local marketing & global management /Johny K. Johansson. - 4th ed. - Boston :McGraw-Hill Irwin,c2006. - xvi, 647 p. :ill. ;29 cm. - McGraw-Hill/Irwin series in marketing.
Includes bibliographical references and indexes.
ISBN: 9780072961805
LCCN: 2005041505Subjects--Topical Terms:
212315
Export marketing
--Management.
LC Class. No.: HF1416 / .J65 2006
Dewey Class. No.: 658.8/4
Global marketing :foreign entry, local marketing & global management /
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Global marketing :
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foreign entry, local marketing & global management /
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Johny K. Johansson.
250
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4th ed.
260
$a
Boston :
$c
c2006.
$b
McGraw-Hill Irwin,
300
$a
xvi, 647 p. :
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ill. ;
$c
29 cm.
440
0
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McGraw-Hill/Irwin series in marketing
504
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Includes bibliographical references and indexes.
650
$a
Export marketing
$x
Management.
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212315
650
$a
Export marketing.
$3
216633
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西方語文圖書區(四樓)
Items
1 records • Pages 1 •
1
Inventory Number
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Attachments
320000179723
西方語文圖書區(四樓)
1圖書
一般圖書
HF1416 J65 2006
一般使用(Normal)
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0
1 records • Pages 1 •
1
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