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Services marketing :integrating cust...
~
Bitner, Mary Jo.
Services marketing :integrating customer focus across the firm /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Services marketing :Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
其他題名:
integrating customer focus across the firm /
作者:
Zeithaml, Valarie A.
其他作者:
Bitner, Mary Jo.
出版者:
Boston :McGraw-Hill/Irwin,c2006.
面頁冊數:
xxvii, 708 p. :ill., map ;26 cm.
標題:
Service industriesMarketing.
ISBN:
0072961945 (alk. paper) :
Services marketing :integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing :
integrating customer focus across the firm /Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 4th ed. - Boston :McGraw-Hill/Irwin,c2006. - xxvii, 708 p. :ill., map ;26 cm.
Includes bibliographical references and index.
ISBN: 0072961945 (alk. paper) :NT$4222
LCCN: 2004065642Subjects--Topical Terms:
187344
Service industries
--Marketing.
LC Class. No.: HD9980.5 / .Z48 2006
Dewey Class. No.: 658.8
Services marketing :integrating customer focus across the firm /
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