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Services marketing :integrating cust...
~
Bitner, Mary Jo.
Services marketing :integrating customer focus across the firm /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Services marketing :Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Reminder of title:
integrating customer focus across the firm /
Author:
Zeithaml, Valarie A.
other author:
Bitner, Mary Jo.
Published:
Boston :McGraw-Hill/Irwin,c2006.
Description:
xxvii, 708 p. :ill., map ;26 cm.
Subject:
Service industriesMarketing.
ISBN:
0072961945 (alk. paper) :
Services marketing :integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing :
integrating customer focus across the firm /Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 4th ed. - Boston :McGraw-Hill/Irwin,c2006. - xxvii, 708 p. :ill., map ;26 cm.
Includes bibliographical references and index.
ISBN: 0072961945 (alk. paper) :NT$4222
LCCN: 2004065642Subjects--Topical Terms:
187344
Service industries
--Marketing.
LC Class. No.: HD9980.5 / .Z48 2006
Dewey Class. No.: 658.8
Services marketing :integrating customer focus across the firm /
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Services marketing :
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integrating customer focus across the firm /
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Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
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4th ed.
260
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Boston :
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c2006.
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McGraw-Hill/Irwin,
300
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xxvii, 708 p. :
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ill., map ;
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26 cm.
504
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Includes bibliographical references and index.
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Service industries
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Marketing.
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187344
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Marketing.
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Bitner, Mary Jo.
$3
218841
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Gremler, Dwayne D.
$3
250020
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西方語文圖書區(四樓)
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1 records • Pages 1 •
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320000179731
西方語文圖書區(四樓)
1圖書
一般圖書
HD9980.5 Z48 2006
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1 records • Pages 1 •
1
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