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Marketing research /

~

Cooper, Donald R.

Marketing research /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing research /Donald R. Cooper, Pamela S. Schindler.
Author:	Cooper, Donald R.
other author:	Schindler, Pamela S.
Published:	Boston :McGraw-Hill/Irwin,c2006.
Description:	xix, 790 p. :col. ill. ;29 cm. +1 CD-ROM (4 3/4 in.)
Series:	The McGraw-Hill/Irwin series in marketing
Subject:	Marketing research.
ISBN:	0072837861 (alk. paper)

Marketing research /
Cooper, Donald R.

Marketing research /Donald R. Cooper, Pamela S. Schindler. - Boston :McGraw-Hill/Irwin,c2006. - xix, 790 p. :col. ill. ;29 cm. +1 CD-ROM (4 3/4 in.) - The McGraw-Hill/Irwin series in marketing.

Includes bibliographical references (p. 726-749) and indexes.

ISBN: 0072837861 (alk. paper)

LCCN: 2004057811Subjects--Topical Terms:

200345
Marketing research.

LC Class. No.: HF5415.2 / .C776 2006

Dewey Class. No.: 658.8/3

Marketing research /
LDR:00732nam 2200229 a 450 001 173452
005 19980529150849.0
008 090528s2006 maua 001 0 eng
010 $a 2004057811
020 $a 0072837861 (alk. paper)
020 $a 0072837926 (CD-ROM)
020 $a 0073054305 : $c NT$4204
035 $a 00268946
040 $a DLC $c DLC $d DLC
041 0 $a eng
042 $a pcc
050 4 $a HF5415.2 $b .C776 2006
082 0 0 $2 22 $a 658.8/3
100 $a Cooper, Donald R. $3 230586
245 1 0 $a Marketing research / $c Donald R. Cooper, Pamela S. Schindler.
260 $a Boston : $c c2006. $b McGraw-Hill/Irwin,
300 $a xix, 790 p. : $b col. ill. ; $c 29 cm. + $e 1 CD-ROM (4 3/4 in.)
440 4 $a The McGraw-Hill/Irwin series in marketing
504 $a Includes bibliographical references (p. 726-749) and indexes.
650 $a Marketing research. $3 200345
700 $a Schindler, Pamela S. $3 230585

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Items

2 records • Pages 1 •
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Inventory Number

No. of reservations

320000179764

西方語文圖書區(四樓)

1圖書

一般圖書

HF5415.2 C776 2006

一般使用(Normal)

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0

1 CD-ROM

300080135423

流通服務臺(二樓)

1圖書

書所附之電腦檔

CF HF5415.2 C776 Dk.1 2006

一般使用(Normal)

On shelf

0

2 records • Pages 1 •
1

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