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Mail and internet surveys :the tailo...
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Dillman, Don A., (1941-)
Mail and internet surveys :the tailored design method /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Mail and internet surveys :Don A. Dillman.
Reminder of title:
the tailored design method /
Author:
Dillman, Don A.,
Published:
Hoboken, N.J. :Wiley,c2007.
Description:
xviii, 523 p. :ill., chart ;25 cm.
Subject:
Questionnaires.
ISBN:
9780470038567
Mail and internet surveys :the tailored design method /
Dillman, Don A.,1941-
Mail and internet surveys :
the tailored design method /Don A. Dillman. - 2nd ed., 2007 update with new internet, visual, and mixed-mode guide. - Hoboken, N.J. :Wiley,c2007. - xviii, 523 p. :ill., chart ;25 cm.
Includes bibliographical references (p. 435-446) and index.
I. Elements of the tailored design method -- 1. Introduction to tailored design -- 2. Writing questions -- 3. Constructing the questionnaire -- 4. Survey implementation -- 5. Reduction of coverage and sampling errors -- II. Tailoring to the survey situation -- 6. Mixed-mode surveys -- 7. Alternative questionnaire delivery: in person, to groups, and through publications -- 8. When timing is critical: diary, customer satisfaction, and election forecast surveys -- 9. Household and individual person surveys by government -- 10. Surveys of businesses and other organizations -- 11. Internet and interactive voice response surveys -- 12. Optical scanning and imaging, and the future of self-administered surveys.
ISBN: 9780470038567
LCCN: 2006284302Subjects--Topical Terms:
240175
Questionnaires.
LC Class. No.: HM538 / .D578 2007
Dewey Class. No.: 300.72/3
Mail and internet surveys :the tailored design method /
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the tailored design method /
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Don A. Dillman.
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2nd ed., 2007 update with new internet, visual, and mixed-mode guide.
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Hoboken, N.J. :
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c2007.
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Wiley,
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xviii, 523 p. :
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ill., chart ;
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25 cm.
504
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Includes bibliographical references (p. 435-446) and index.
505
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I. Elements of the tailored design method -- 1. Introduction to tailored design -- 2. Writing questions -- 3. Constructing the questionnaire -- 4. Survey implementation -- 5. Reduction of coverage and sampling errors -- II. Tailoring to the survey situation -- 6. Mixed-mode surveys -- 7. Alternative questionnaire delivery: in person, to groups, and through publications -- 8. When timing is critical: diary, customer satisfaction, and election forecast surveys -- 9. Household and individual person surveys by government -- 10. Surveys of businesses and other organizations -- 11. Internet and interactive voice response surveys -- 12. Optical scanning and imaging, and the future of self-administered surveys.
650
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Questionnaires.
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240175
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Social surveys.
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182612
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西方語文圖書區(四樓)
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2 records • Pages 1 •
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西方語文圖書區(四樓)
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HM538 D578 2007
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320000572042
西方語文圖書區(四樓)
1圖書
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HM538 D578 2007 c.2
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2 records • Pages 1 •
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