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Winning results with Google AdWords /

Goodman, Andrew E.

Winning results with Google AdWords /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Winning results with Google AdWords /Andrew Goodman.
Author:	Goodman, Andrew E.
Published:	Emeryville, Calif. :McGraw-Hill/Osborne,2005.
Description:	xx, 352 p. :ill. ;24 cm.
Subject:	Internet marketing.
ISBN:	9780072257021

Winning results with Google AdWords /
Goodman, Andrew E.

Winning results with Google AdWords /Andrew Goodman. - Emeryville, Calif. :McGraw-Hill/Osborne,2005. - xx, 352 p. :ill. ;24 cm.

Includes bibliographical references and index.

Pt. The paid search opportunity. How big is this market? The rapid rise of paid search -- A

ISBN: 9780072257021

LCCN: 2006295995

Nat. Bib. No.: GBA456061bnbSubjects--Uniform Titles:

Google AdWords.
Subjects--Topical Terms:

208232
Internet marketing.

LC Class. No.: HF5415.1265 / .G653 2005

Dewey Class. No.: 658.8/72

Winning results with Google AdWords /
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015 $2 bnb $a GBA456061
020 $a 9780072257021
020 $a 0072257024 (pbk.) : $c NT$745
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040 $a UKM $c UKM $d BAKER $d DLC $d JRZ $d RCS $d TXH $d VP@
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050 4 $a HF5415.1265 $b .G653 2005
082 0 4 $2 22 $a 658.8/72
100 $a Goodman, Andrew E. $3 250051
245 1 0 $a Winning results with Google AdWords / $c Andrew Goodman.
260 $a Emeryville, Calif. : $c 2005. $b McGraw-Hill/Osborne,
300 $a xx, 352 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $4 billion afterthought: how Google entered the advertising market -- Pt. 2. How to play the AdWords game. First principles for reaching customers through AdWords -- AdWords basics -- Setting up ad groups -- Pt. 3. Intermediate-level strategies. Keyword selection and bidding: tapping into powerful AdWords features -- Writing winning ads -- Big-picture planning and making the case to the boss -- Expanding your ad distribution: opportunities and pitfalls -- Pt. 4. The next level: winning the AdWords game. Tracking users after they click -- Increasing conversion rates -- Online targeting past and present (and maybe the future) $a Pt. The paid search opportunity. How big is this market? The rapid rise of paid search -- A
630 $a Google AdWords. $3 250052
650 $a Internet marketing. $3 208232