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Political marketing :a comparative p...

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Lees-Marshment, Jennifer.

Political marketing :a comparative perspective /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Political marketing :edited by Darren G. Lilleker and Jennifer Lees-Marshment.
其他題名:	a comparative perspective /
其他作者:	Lees-Marshment, Jennifer.
出版者:	Manchester ;Manchester University Press,c2005.
面頁冊數:	xvii, 230 p. :ill. ;24 cm.
附註:	Based on a conference held at the University of Aberdeen in 2002.
標題:	Marketing
電子資源:	http://www.loc.gov/catdir/enhancements/fy0627/2005282341-t.html
ISBN:	0719068703

Political marketing :a comparative perspective /
Political marketing :a comparative perspective /edited by Darren G. Lilleker and Jennifer Lees-Marshment. - Manchester ;Manchester University Press,c2005. - xvii, 230 p. :ill. ;24 cm.

Based on a conference held at the University of Aberdeen in 2002.

Includes bibliographical references and index.

ISBN: 0719068703

Standard No.: 9780719068706

LCCN: 2005282341

Nat. Bib. No.: GBA504270bnbSubjects--Topical Terms:

236505
Marketing
Subjects--Index Terms:

Political marketing.

LC Class. No.: JF2112.C3 / P64 2005

Dewey Class. No.: 324.7 / L628

Political marketing :a comparative perspective /
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650 $a Campaign management $v Congresses. $3 440651
650 $a Political campaigns $v Congresses. $3 440652
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