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Advertising and promotion :communica...

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Hackley, Christopher E.

Advertising and promotion :communicating brands /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advertising and promotion :Chris Hackley.
其他題名:	communicating brands /
作者:	Hackley, Christopher E.
出版者:	London ;SAGE Publications,2005.
面頁冊數:	264 p., [8] p. of plates :col. ill. ;25 cm.
標題:	AdvertisingSocial aspects.
ISBN:	0761941533 (hbk.)

Advertising and promotion :communicating brands /
Hackley, Christopher E.

Advertising and promotion :communicating brands /Chris Hackley. - London ;SAGE Publications,2005. - 264 p., [8] p. of plates :col. ill. ;25 cm.

Includes bibliographical references (p. [239]-246) and index.

ISBN: 0761941533 (hbk.)

Nat. Bib. No.: GBA480089bnbSubjects--Topical Terms:

223769
Advertising
--Social aspects.

LC Class. No.: HF6161.B4 / H33 2005

Dewey Class. No.: 659.1

Advertising and promotion :communicating brands /
LDR:00709cam _2200241 a_450 001 174018
003 OCoLC
003 oLC
005 050722113256.0
005 20050722113256.0
008 090528s2005 enkaf f b 001 0 eng
015 $2 bnb $a GBA480089
020 $a 0761941533 (hbk.)
020 $a 0761941541 (pbk.)
035 $a 00276944
040 $a UKM $c UKM $d BWK
041 $a eng
049 $a OSUU
050 4 $a HF6161.B4 $b H33 2005
082 0 4 $2 22 $a 659.1
100 $a Hackley, Christopher E. $3 251274
245 1 0 $a Advertising and promotion : $b communicating brands / $c Chris Hackley.
260 $a London ; $a Thousand Oaks, Calif. : $c 2005. $b SAGE Publications,
300 $a 264 p., [8] p. of plates : $b col. ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [239]-246) and index.
650 $a Advertising $x Social aspects. $3 223769
650 $a Sales promotion. $3 209600
650 $a Advertising $x Brand name products. $3 209996
650 $a Advertising. $3 191710

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