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Essentials of health care marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Essentials of health care marketing /Eric N. Berkowitz.
Author:	Berkowitz, Eric N.
Published:	Sudbury, Mass. :Jones and Bartlett Publishers,c2006.
Description:	xvi, 416 p. :ill. ;23 cm.
Subject:	Marketing of Health Services.
ISBN:	0763782505 (pbk.)

Essentials of health care marketing /
Berkowitz, Eric N.

Essentials of health care marketing /Eric N. Berkowitz. - 2nd ed. - Sudbury, Mass. :Jones and Bartlett Publishers,c2006. - xvi, 416 p. :ill. ;23 cm.

Includes bibliographical references and index.

The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring -- Appendix A. Glossary.

ISBN: 0763782505 (pbk.)

Standard No.: 9780763782501

LCCN: 2005027417

Nat. Bib. No.: GBA608393bnbSubjects--Topical Terms:

251276
Marketing of Health Services.

LC Class. No.: RA410.56 / B46 2006

Dewey Class. No.: 362.10688

National Library of Medicine Call No.: 2006 D-557

Essentials of health care marketing /
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003 OCoLC
005 20070119134919.0
005 20070119134919.0
008 090528s2006 maua b 001 ng
010 $a 2005027417
015 $2 bnb $a GBA608393
020 $a 0763782505 (pbk.)
020 $a 0763783501 (pbk.)
020 $a 9780763782504 (pbk.)
020 $a 9780763783501 (pbk.)
024 3 $a 9780763782501
024 3 $a 9780763783501
035 $a 00276945
040 $a DNLM/DLC $c DLC $d BAKER $d BTCTA $d IG# $d NLM $d UKM $d YDX $d YDXCP $d YMG
041 $a eng
042 $a pcc
049 $a YMGA
050 0 0 $a RA410.56 $b B46 2006
060 0 0 $a 2006 D-557
060 1 0 $a W 74.1 $b B513e 2006
082 0 0 $2 22 $a 362.10688
100 $a Berkowitz, Eric N. $3 251275
245 1 0 $a Essentials of health care marketing / $c Eric N. Berkowitz.
250 $a 2nd ed.
260 $a Sudbury, Mass. : $c c2006. $b Jones and Bartlett Publishers,
300 $a xvi, 416 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
505 0 $a The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring -- Appendix A. Glossary.
650 $a Marketing of Health Services. $3 251276
650 $a Medical care $x Marketing. $3 251260

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RA410.56 B512 2006

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