| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
It's not about the Technology :by Raj Karamchedu. |
| Reminder of title: |
Developing the Craft of Thinking for a High Technology Corporation / |
| Author: |
Karamchedu, Raj. |
| Published: |
Boston, MA :Springer Science+Business Media, Inc.,2005. |
| Description: |
v.: digital |
| Subject: |
Marketing |
| Online resource: |
http://dx.doi.org/10.1007/b101808 |
| ISBN: |
9780387233505 (paper) |