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Leveraging Mobile Media :Cross-Media Strategy and Innovation Policy for Mobile Media Communication /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Leveraging Mobile Media :by Valerie Feldmann.
其他題名:	Cross-Media Strategy and Innovation Policy for Mobile Media Communication /
作者:	Feldmann, Valerie.
出版者:	Heidelberg :Physica-Verlag Heidelberg,2005.
面頁冊數:	v.: digital
叢書名:	Information Age Economy
標題:	Mass media
電子資源:	http://dx.doi.org/10.1007/b139034
ISBN:	9783790815757 (paper)

Leveraging Mobile Media :Cross-Media Strategy and Innovation Policy for Mobile Media Communication /
Feldmann, Valerie.

Leveraging Mobile Media :Cross-Media Strategy and Innovation Policy for Mobile Media Communication /[electronic resource] :by Valerie Feldmann. - Heidelberg :Physica-Verlag Heidelberg,2005. - v.: digital - Information Age Economy.

ISBN: 9783790815757 (paper)Subjects--Topical Terms:

255802
Mass media

LC Class. No.: HE9713 / .F45 2005

Dewey Class. No.: 384.5

Leveraging Mobile Media :Cross-Media Strategy and Innovation Policy for Mobile Media Communication /
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