國立高雄大學圖資館 |

Language: English

Back

Harvard business essentials :markete...

Harvard Business School.

Harvard business essentials :marketer's toolkit : the 10 strategies you need to succeed.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Harvard business essentials :
Reminder of title:	marketer's toolkit : the 10 strategies you need to succeed.
remainder title:	Marketer's toolkit
Published:	Boston, Mass. :Harvard Business School Press,c2006.
Description:	xviii, 230 p. :ill. ;24 cm.
Subject:	Marketing
Online resource:	http://www.loc.gov/catdir/toc/ecip0516/2005020520.html
ISBN:	1591397626 (alk. paper : pbk.) :

Harvard business essentials :marketer's toolkit : the 10 strategies you need to succeed.
Harvard business essentials :marketer's toolkit : the 10 strategies you need to succeed.Marketer's toolkit - Boston, Mass. :Harvard Business School Press,c2006. - xviii, 230 p. :ill. ;24 cm. - Harvard business essentials. - Harvard business essentials series..

Includes bibliographical references and index.

Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.

ISBN: 1591397626 (alk. paper : pbk.) :NT738

LCCN: 2005020520Subjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5415 / .H24333 2006

Dewey Class. No.: 658.8/02

Harvard business essentials :marketer's toolkit : the 10 strategies you need to succeed.
LDR:01554cam 22002174a 450 001 177133
005 20061109151319.0
008 090528s2006 maua bf 001 0 eng
010 $a 2005020520
020 $a 1591397626 (alk. paper : pbk.) : $c NT738
035 $a 00285213
042 $a pcc
050 0 0 $a HF5415 $b .H24333 2006
082 0 0 $2 22 $a 658.8/02
245 0 0 $a Harvard business essentials : $b marketer's toolkit : the 10 strategies you need to succeed.
246 3 0 $a Marketer's toolkit
260 $a Boston, Mass. : $c c2006. $b Harvard Business School Press,
300 $a xviii, 230 p. : $b ill. ; $c 24 cm.
490 1 $a Harvard business essentials
504 $a Includes bibliographical references and index.
505 0 $a Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.
650 $a Marketing $3 236505
650 $a Strategic planning $3 202010
710 $a Harvard Business School. $3 230893
830 $a Harvard business essentials series. $3 250000
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0516/2005020520.html $z http://www.loc.gov/catdir/toc/ecip0516/2005020520.html