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MarketBusters :40 strategic moves th...

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MacMillan, Ian C., (1940-)

MarketBusters :40 strategic moves that drive exceptional business growth /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	MarketBusters :Rita Gunther McGrath, Ian C. MacMillan.
Reminder of title:	40 strategic moves that drive exceptional business growth /
remainder title:	Market busters
Author:	McGrath, Rita Gunther.
other author:	MacMillan, Ian C.,
Published:	Boston :Harvard Business School Press,c2005.
Description:	viii, 264 p. ;25 cm.
Subject:	Customer relationsHandbooks, manuals, etc.Management
Online resource:	http://www.loc.gov/catdir/toc/ecip052/2004023600.html
ISBN:	1591391237 (hardcover : alk. paper) :

MarketBusters :40 strategic moves that drive exceptional business growth /
McGrath, Rita Gunther.

MarketBusters :40 strategic moves that drive exceptional business growth /Market bustersRita Gunther McGrath, Ian C. MacMillan. - Boston :Harvard Business School Press,c2005. - viii, 264 p. ;25 cm.

Includes bibliographical references (p. 237-244) and index.

MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.

ISBN: 1591391237 (hardcover : alk. paper) :NT886

LCCN: 2004023600Subjects--Topical Terms:

439846
Customer relations
--Management--Handbooks, manuals, etc.

LC Class. No.: HD30.28 / .M3838 2005

Dewey Class. No.: 658.4/012

MarketBusters :40 strategic moves that drive exceptional business growth /
LDR:01153cam 22002174a 450 001 177161
005 20050805151150.0
008 090528s2005 mau b 001 0 eng
010 $a 2004023600
020 $a 1591391237 (hardcover : alk. paper) : $c NT886
035 $a 00285241
042 $a pcc
050 0 0 $a HD30.28 $b .M3838 2005
082 0 0 $2 22 $a 658.4/012
100 $a McGrath, Rita Gunther. $3 258326
245 1 0 $a MarketBusters : $b 40 strategic moves that drive exceptional business growth / $c Rita Gunther McGrath, Ian C. MacMillan.
246 3 $a Market busters
246 3 0 $a 40 strategic moves that drive exceptional business growth
260 $a Boston : $c c2005. $b Harvard Business School Press,
300 $a viii, 264 p. ; $c 25 cm.
504 $a Includes bibliographical references (p. 237-244) and index.
505 0 $a MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.
650 $a Customer relations $x Management $v Handbooks, manuals, etc. $3 439846
650 $a Strategic planning $3 202010
700 $a MacMillan, Ian C., $d 1940- $3 184031
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip052/2004023600.html $z http://www.loc.gov/catdir/toc/ecip052/2004023600.html

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320000261497

西方語文圖書區(四樓)

1圖書

一般圖書

HD30.28 M147 2005

一般使用(Normal)

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1 records • Pages 1 •
1

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http://www.loc.gov/catdir/toc/ecip052/2004023600.html

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