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MarketBusters :40 strategic moves th...

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MacMillan, Ian C., (1940-)

MarketBusters :40 strategic moves that drive exceptional business growth /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	MarketBusters :Rita Gunther McGrath, Ian C. MacMillan.
其他題名:	40 strategic moves that drive exceptional business growth /
其他題名:	Market busters
作者:	McGrath, Rita Gunther.
其他作者:	MacMillan, Ian C.,
出版者:	Boston :Harvard Business School Press,c2005.
面頁冊數:	viii, 264 p. ;25 cm.
標題:	Customer relationsHandbooks, manuals, etc.Management
電子資源:	http://www.loc.gov/catdir/toc/ecip052/2004023600.html
ISBN:	1591391237 (hardcover : alk. paper) :

MarketBusters :40 strategic moves that drive exceptional business growth /
McGrath, Rita Gunther.

MarketBusters :40 strategic moves that drive exceptional business growth /Market bustersRita Gunther McGrath, Ian C. MacMillan. - Boston :Harvard Business School Press,c2005. - viii, 264 p. ;25 cm.

Includes bibliographical references (p. 237-244) and index.

MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.

ISBN: 1591391237 (hardcover : alk. paper) :NT886

LCCN: 2004023600Subjects--Topical Terms:

439846
Customer relations
--Management--Handbooks, manuals, etc.

LC Class. No.: HD30.28 / .M3838 2005

Dewey Class. No.: 658.4/012

MarketBusters :40 strategic moves that drive exceptional business growth /
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505 0 $a MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.
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650 $a Strategic planning $3 202010
700 $a MacMillan, Ian C., $d 1940- $3 184031
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip052/2004023600.html $z http://www.loc.gov/catdir/toc/ecip052/2004023600.html

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